The econometric analysis of the market share attraction model has not received much attention. Topics as specification, diagnostics, estimation and forecasting have not been thoroughly discussed in the academic marketing literature. In this chapter we go through a range of these topics, and, along the lines, we indicate that there are ample opportunities to improve upon present-day practice. We also discuss an alternative approach to the log-centering method of linearizing the attraction model. This approach leads to easier inference and interpretation of the model.
Fok, D., Hans Franses, P. and Paap, R. (2002), "Econometric analysis of the market share attraction model", Advances in Econometrics (Advances in Econometrics, Vol. 16), Emerald Group Publishing Limited, Bingley, pp. 223-256. https://doi.org/10.1016/S0731-9053(02)16010-5Download as .RIS
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