Advances in optimum experimental design for conjoint analysis and discrete choice models

Abstract

The authors review current developments in experimental design for conjoint analysis and discrete choice models emphasizing the issue of design efficiency. Drawing on recently developed optimal paired comparison designs, theoretical as well as empirical evidence is provided that established design strategies can be improved with respect to design efficiency.

Citation

Großmann, H., Holling, H. and Schwabe, R. (2002), "Advances in optimum experimental design for conjoint analysis and discrete choice models", Advances in Econometrics (Advances in Econometrics, Vol. 16), Emerald Group Publishing Limited, Leeds, pp. 93-117. https://doi.org/10.1016/S0731-9053(02)16005-1