Implications – Our results are consistent with the possibility that the prefrontal cortex provides external, top-down control that modulates physiological outcomes, and make a case for the importance of research geared toward developing appropriate and tractable frameworks that accommodate non-linear relationships between expectations and preferences.
Malani, A. and Houser, D. (2008), "Expectations mediate objective physiological placebo effects", Houser, D. and McCabe, K. (Ed.) Neuroeconomics (Advances in Health Economics and Health Services Research, Vol. 20), Emerald Group Publishing Limited, Bingley, pp. 311-327. https://doi.org/10.1016/S0731-2199(08)20013-0Download as .RIS
Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited