The Impact of Social Comparisons on Nonprofit Fund Raising

Experiments Investigating Fundraising and Charitable Contributors

ISBN: 978-0-76231-301-3, eISBN: 978-1-84950-406-5

ISSN: 0193-2306

Publication date: 7 July 2006

Abstract

This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.

Citation

Shang, J. and Croson, R. (2006), "The Impact of Social Comparisons on Nonprofit Fund Raising", Isaac, R. and Davis, D. (Ed.) Experiments Investigating Fundraising and Charitable Contributors (Research in Experimental Economics, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 143-156. https://doi.org/10.1016/S0193-2306(06)11006-6

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Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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