This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.
Shang, J. and Croson, R. (2006), "The Impact of Social Comparisons on Nonprofit Fund Raising", Isaac, R. and Davis, D. (Ed.) Experiments Investigating Fundraising and Charitable Contributors (Research in Experimental Economics, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 143-156. https://doi.org/10.1016/S0193-2306(06)11006-6Download as .RIS
Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited