Produce(ing) equity: Creating fresh markets in a food desert
Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility
ISBN: 978-1-84855-058-2, eISBN: 978-1-84855-059-9
Publication date: 1 September 2008
In the United States, the increasing availability of hormone, antibiotic, and pesticide-free food is largely limited by price and proximity to the upper and middle classes. Similarly, the burgeoning of urban farmers’ markets and other direct marketing venues tend to benefit those who can afford locally raised food. Attempts to rectify this disparity are underway in the movement to link small farmers with residents of low-income neighborhoods in Louisville, Kentucky's largest city. Incipient commercialization and processing channels are intended to aid area farmers as they make the difficult transition out of tobacco dependency, and simultaneously to provide people living in Louisville's food deserts with affordable, locally produced foods. In this activist marketplace, symbiotic and trusting relationships are essential. I explore these issues through a case study of a new farmer–owner food distribution business, one designed to profit while growing the local food system.
Markowitz, L. (2008), "Produce(ing) equity: Creating fresh markets in a food desert", De Neve, G., Peter, L., Pratt, J. and Wood, D.C. (Ed.) Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility (Research in Economic Anthropology, Vol. 28), Emerald Group Publishing Limited, Bingley, pp. 195-211. https://doi.org/10.1016/S0190-1281(08)28009-1
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