TY - CHAP AB - Concern about the agro-industrial food system has generated movements, which reconnect producers and consumers, either through alternative distribution networks or through providing histories of each quality foodstuff. Although these movements share a romantic discourse, they have a range of objectives and a more complex relationship to the mainstream than first appears. The article analyses particularly the concept of authenticity, first in representations of food, then more widely as a value which links production and consumption. The material illustrates a wider analysis (in Graeber, Harvey) of the co-existence of monetary and non-monetary value in an economy dominated by the commodity form, and following from this sets out the different judgements, which have been made about the transformative political potential of these movements. VL - 28 SN - 978-1-84855-059-9, 978-1-84855-058-2/0190-1281 DO - 10.1016/S0190-1281(08)28003-0 UR - https://doi.org/10.1016/S0190-1281(08)28003-0 AU - Pratt Jeffrey ED - Geert De Neve ED - Luetchford Peter ED - Jeffrey Pratt ED - Donald C. Wood PY - 2008 Y1 - 2008/01/01 TI - Food values: The local and the authentic T2 - Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility T3 - Research in Economic Anthropology PB - Emerald Group Publishing Limited SP - 53 EP - 70 Y2 - 2024/04/24 ER -