The first theme is the “problem” of personal relations in the economy. Under neo-liberalism the Market is treated as universal, a trans-historical and trans-cultural entity; it is naturalised and reified, rather than thought of as a set of social relations; it is treated as a given rather than the result of a historical process with complex social actors. This view of the Market dovetails with a particular understanding of the individual, as driven primarily by a (universal and naturalised) desire to maximise material well-being and seek out value for money, while an “invisible hand,” rather than known personal needs, provides the mechanism to relate supply to demand.
De Neve, G., Luetchford, P. and Pratt, J. (2008), "Introduction: Revealing the hidden hands of global market exchange", De Neve, G., Peter, L., Pratt, J. and Wood, D.C. (Ed.) Hidden Hands in the Market: Ethnographies of Fair Trade, Ethical Consumption, and Corporate Social Responsibility (Research in Economic Anthropology, Vol. 28), Emerald Group Publishing Limited, Bingley, pp. 1-30. https://doi.org/10.1016/S0190-1281(08)28001-7Download as .RIS
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