TY  - CHAP
AB  - Drawing on research in the worlds of advertising, magazines and fashion, this paper discusses how celebrities mediate between different fields of cultural production. By focusing on celebrity endorsements in advertising, it also outlines how film actors and actresses, athletes, models, pop singers, sportsmen and women mediate between producers and consumers via the products and services that they endorse. As economic mediators, celebrities’ actions have important strategic and financial implications for the corporations whose products they endorse. As cultural mediators, they give commodities personalities and perform across different media, linking different cultural fields into an integrated name economy.
VL  - 22
SN  - 978-0-76231-071-5, 978-1-84950-249-8/0190-1281
DO  - 10.1016/S0190-1281(03)22011-4
UR  - https://doi.org/10.1016/S0190-1281(03)22011-4
AU  - Moeran Brian
ED  - Norbert Dannhaeuser
ED  - Cynthia Werner
PY  - 2003
Y1  - 2003/01/01
TI  - CELEBRITIES AND THE NAME ECONOMY
T2  - Anthropological Perspectives on Economic Development and Integration
T3  - Research in Economic Anthropology
PB  - Emerald Group Publishing Limited
SP  - 299
EP  - 321
Y2  - 2024/04/25
ER  -