TY  - CHAP
AB  - This essay examines a common assertion among middle-class shoppers in Ho Chi Minh City, Vietnam, that place of manufacture, rather than brand markers, largely determines the quality of goods. For shoppers in Ho Chi Minh City, unity of place, people, raw materials, and trade secrets at the source – a corporation’s home country – is essential to the production of high quality goods. This stands in contrast to the brand logic through which corporations outsource their production presumably without compromising product quality. By privileging production sites over brands, shoppers in Ho Chi Minh City interpret the recent increase of famous foreign brand name goods in Vietnam as an increase of domestic, rather than foreign goods.
VL  - 22
SN  - 978-0-76231-071-5, 978-1-84950-249-8/0190-1281
DO  - 10.1016/S0190-1281(03)22008-4
UR  - https://doi.org/10.1016/S0190-1281(03)22008-4
AU  - Vann Elizabeth F
ED  - Norbert Dannhaeuser
ED  - Cynthia Werner
PY  - 2003
Y1  - 2003/01/01
TI  - PRODUCTION MATTERS: CONSUMERISM AND GLOBAL CAPITALISM IN VIETNAM
T2  - Anthropological Perspectives on Economic Development and Integration
T3  - Research in Economic Anthropology
PB  - Emerald Group Publishing Limited
SP  - 225
EP  - 257
Y2  - 2024/04/24
ER  -