Advanced
search

Books and journals

Browse over 3,300 eBook titles and a portfolio of over 300 journals authored by renowned academics and industry leaders from over 150 countries. Our books and journals collection boasts titles from a vast range of subject areas from management and finance to criminology and social media.

1 – 10 of 131
Applied filters:
Books
Books (Monographs)
Books (Edited Collections)
Marketing
Clear all
Book serial
Cover of (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Advances in Public Relations and Communication Management, Volume 6

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

Editors: Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, Mónica Recalde
Subject:
View book
Book
Cover of 30-Minute Website Marketing

30-Minute Website Marketing

Author: Lee Wilson
Subject:
View book
Book
Cover of Advertising in New Formats and Media

Advertising in New Formats and Media

Editor: Patrick De Pelsmacker
Subject:
View book
Book
Cover of Answer Intelligence

Answer Intelligence

Author: Brian Glibkowski PhD
Subject:
View book
Book serial
Cover of Artificial Intelligence in Marketing
Review of Marketing Research, Volume 20

Artificial Intelligence in Marketing

Editors: K. Sudhir, Olivier Toubia
Subject:
View book
Book
Cover of Beyond Multi-channel Marketing

Beyond Multi-channel Marketing

Editors: Maria Palazzo, Pantea Foroudi, Alfonso Siano
Subject:
View book
Book serial
Cover of Big Ideas in Public Relations Research and Practice
Advances in Public Relations and Communication Management, Volume 4

Big Ideas in Public Relations Research and Practice

Editors: Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti
Subject:
View book
Book series
Cover of Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets
Marketing in Emerging Markets

Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets

Editor: Ramendra Singh
Subject:
View book
Book serial
Cover of Brand Meaning Management
Review of Marketing Research, Volume 12

Brand Meaning Management

Editors: Deborah J. Macinnis, C. Whan Park
Subject:
View book
Book series
Cover of Break the Wall: Why and How to Democratize Digital in Your Business
American Marketing Association

Break the Wall: Why and How to Democratize Digital in Your Business

Authors: Zeynep Aksehirli, Yakov Bart, Kwong Chan, Koen Pauwels
Subject:
View book

Title

Subject

  • Accounting & finance
  • Economics
  • Education
  • Engineering
  • Health & social care
  • HR & organizational behaviour
  • Information & knowledge management
  • Library & information science
  • Management science & operations
  • Marketing
  • Property management & built environment
  • Public policy & environmental management
  • Research methods
  • Sociology
  • Strategy
  • Tourism & hospitality
  • Transport
  • Advertising & promotion
  • Corporate communications
  • Customer relations
  • Distribution channels & markets
  • International marketing
  • Market research/consumer behaviour
  • Marketing science/history
  • Marketing strategy/methods
  • Pricing
  • Product management
  • Sales management & selling

    • Publication type

    1 – 10 of 131
    Manage cookies

    We’re listening — tell us what you think

    Join us on our journey