Spanish Journal of Marketing - ESIC , Open Access
Issue(s) available: 20 – From Volume: 22 Issue: 1, to Volume: 28 Issue: 2
Volume 27
-
Issue 1 2023
Consumer knowledge in marketing: a critical review and research agenda
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-RuizThe purpose of this study is to critically review consumer knowledge in marketing and propose a future research agenda. Despite the many works that have examined this variable…
FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Jakub Berčík, Anna Mravcová, Esther Sendra Nadal, David Bernardo López Lluch, Andrea FarkašThe purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of…
Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective
Hina Naz, Muhammad KashifArtificial intelligence (AI) offers many benefits to improve predictive marketing practice. It raises ethical concerns regarding customer prioritization, market share…
Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era
Pick-Soon Ling, Xin-Jean Lim, Lim-Jin Wong, Kelvin Yong Ming LeeThis study aims to investigate the key determinants predicting users’ behavioural intention (BI) in adopting mobile payment (m-payment) in the new normal era.
Why do customers value m-banking apps? A stimulus-organism-response perspective
Nikolina Palamidovska-Sterjadovska, Jana Prodanova, Anita Ciunova-ShuleskaIntegrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the…
In-app advertising: a systematic literature review and implications for future research
Chetana Balakrishna Maddodi, Pallavi UpadhyayaThe purpose of this study is to review and synthesize the literature on in-app advertising, identify gaps and propose future research directions.
Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising
Muhammad Talha, Zonaib Tahir, Iqra MehroushThe aim of this study is to assess the mediating effect of source appearance (SA) and self-influencer congruence (SIC) on the relationship between visual content (VC) and customer…
Emotional, cognitive and behavioural repercussions of hotel guests' experiences
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha MouraHotels offer high-quality guest experiences to positively impact their emotions, satisfaction, perceived value, word-of-mouth (WOM) and electronic word-of-mouth (eWOM). This study…
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
María A. Bretos, Sergio Ibáñez-Sánchez, Carlos OrúsThe purpose of this paper is to investigate how previous literature has analyzed the role of augmented reality and virtual reality in the field of tourism, distinguishing between…
Impact of process and outcome quality on intention for continued use of voice assistants
Álvaro Saavedra, Raquel Chocarro, Mónica Cortiñas, Natalia RubioThis paper aims to understand how the perceived usefulness of voice assistants (VAs) is affected by the perceived quality of the process (interaction) and the outcome…
How social CRM and customer satisfaction affect customer loyalty
Djihane Malki, Mohammed Bellahcene, Hela Latreche, Mohammed Terbeche, Razane ChroquiBased on relationship marketing theory, this study aims to test the effect of social customer relationship management (social CRM) on customer satisfaction (CS) and loyalty (CL).
Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement
Bushra Sajid, Sadia Cheema, Raouf Ahmad RatherGrounded on brand equity theory and theory of patronage behavior, this study aims to investigate the moderating effect of consumer involvement and shopping situations in the…
Marketing education for sustainable development
Chiara Hübscher, Susanne Hensel-Börner, Jörg HenselerGiven the pressing global challenges underpinning the United Nations’ Sustainable Development Goals, marketing managers can no longer focus only on purely economic outcomes but…
How do consumers evaluate products in virtual reality? A literature review for a research agenda
Generoso Branca, Vittoria Marino, Riccardo RescinitiThis paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the…
Big data in tourism marketing: past research and future opportunities
Sofía Blanco-Moreno, Ana M. González-Fernández, Pablo Antonio Muñoz-GallegoThe purpose of this study was to uncover representative emergent areas and to examine the research area of marketing, tourism and big data (BD) to assess how these thematic areas…
ISSN:
2444-9695e-ISSN:
2444-9709Online date, start – end:
2018Journal’s owner:
AEMARK(opens new window)Open Access:
open accessEditors:
- Josep Rialp
- Carla Ruiz-Mafe