Journal of Islamic Marketing
Issue(s) available: 80 – From Volume: 1 Issue: 1, to Volume: 15 Issue: 7
Volume 15
Volume 14
Volume 13
Volume 12
Volume 2
Antecedents to consumer responses to causerelated marketing campaigns: an empirical investigation in a developing country
Omneya Mohamed Moharam, Omneya Mokhtar YacoutThis study aims to test the effect of cause-related marketing (CRM), campaign-related marketing and consumer-related antecedents on consumers’ behavioral responses in a…
Islamic social finance system: an alternative tool for tackling educational setbacks in Northern Nigeria
Tijjani Muhammad, Fahd Al-ShaghdariThis study aims to address educational setbacks and public spending using Islamic social finance tools such as waqf (Islamic endowment) and zakat (alms) to accelerate the…
Al-Siyāsah al-Shar‘iyyah’s consideration and its approach among the governors in Islamic financial institutions: a Malaysian’s experience
Ahmad Akram Mahmad Robbi, Muhammad Shahrul Ifwat Ishak, Fathullah AsniIslamic financial institutions (IFIs) in Malaysia continue to promote Shari‘ah-compliant business and transactions. As a result, the governors have a lot to think about before…
Islamic banking adoption: invoking the congruity paradigm
Adil ZahoorThis study aims to explore whether customers’ perceived congruity between their self-concept and the brand personality of the Islamic banking system determines their intention to…
Implementation of Islamic values in waqf governance: a systematic literature review
Ramdani Ramdani, Tika Widiastuti, Imron MawardiThe development of waqf is growing rapidly. To maintain progress of waqf per se sharia, Muslim scholars try to present Islamic values (IVs) in activities and operations of waqf…
Customers’ satisfaction as a critical success factor in halal tourism: literature review and research agenda
Punit Moris Ekka, Shikha BhardwajThis review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known…
Insights into financial reporting practices in the metaverse: evidence from Islamic financial institutions in Bahrain
Zakeya SanadThis study aims to assess how prepared and flexible accounting professionals are to produce financial accounts that adhere to Shariah regulations in the metaverse. The study also…
The impact of Islamic tourism on the satisfaction of local tourists
Roy Poan, Cyntia Yulia VerinThe purpose of this study is to examine the impact of Islamic tourism intention on local tourists.
Mixed-methods approach to investigating the diffusion of FinTech services: enriching the applicability of TOE and UTAUT models
Mohamed BouteraaThe rapid global use of Financial Technology (FinTech), an innovative and advanced technology, is leading to the replacement of traditional financial services. Despite this…
Winning the election; determining the main reasons for decision to vote in religious country
Dosen Nofrizal, Aznuriyandi Aznuriyandi, Zulkarnain Zulkarnain, Sucherly SucherlyAll presidential and legislative candidates want to be the winner. However, they do not know the determinants of voters' reasons for making choices. This study aims to investigate…
Metaverse finance: shaping the future of Islamic fintech solutions in UAE
Hamad Alkasasbeh, Mohammad Salem Oudat, Ibrahim Abu-AlSondos, Loai AlhawamdehThis study aims to contribute to the scholarly discourse on the future of money, particularly within the context of Islamic principles. The focus is on examining the intricate…
CRM impact on customer satisfaction in Islamic-based hotels: exploring a mediation model
Ahmad Rafiki, Muhammad Dharma Tuah Putra Nasution, Yossie RossantyThis study aims to examine the relationship between operational CRM technologies, human CRM resources, organizational CRM resources and customer satisfaction toward Islamic-based…
Halal food sustainable traceability framework for the meat processing industry
Wildan Fajar Bachtiar, Nur Aini Masruroh, Anna Maria Sri Asih, Diana Puspita SariThis study aims to propose a framework for Halal Food Sustainable Traceability, with the purpose of investigating the implementation of traceability and sustainability within…
Donors’ intentions to use crowdfunding-based waqf model in Kuwait: application of unified theory on acceptance and use of technology (UTAUT) model
Meshari Al-Daihani, Ahmad Sufian Che Abdullah, Azian MadunThis study aims to examine the factors that affect individuals’ intentions of participating in waqf-based crowdfunding model in Kuwait.
Faith in metaverse: understanding adoption intentions of metaverse amongst the Muslim students
Mohd Azhar, Ruksar Ali, Ariba Naz, Sujood SujoodThe purpose of this study is to investigate the antecedents of metaverse adoption intention amongst Muslim students by expanding the technology acceptance model (TAM) to…
Ramadhan effect towards Nifty Shariah indices in India
Kokila Kalimuthu, Saleem ShaikThis paper aims to analyse the weekday effect on the Nifty Shariah indices as per the Islamic calendar. The study is intended to know about the return and volatility of these…
Entrepreneurial leadership: key to sustainable innovation and competitiveness in Islamic insurance companies in Jordan
Muhammad Turki Alshurideh, Alaa Alsharif, Enass Khalil Alquqa, Samer Hamadneh, Sulieman Al-Hawary, Ala’a Al-Momani, Hasan Khaled AlAwamlehThis study delves into the significant impact of entrepreneurial leadership (EL), organizational innovation (OI) and competitive advantage (CA) on the sustainability of…
Brand loyalty model for halal fashion brands: integrating quality-loyalty model, information sources and religiosity-loyalty model
Wahyu Rafdinal, Maya Setiawardani, Sri Raharso, Nugroho HardiyantoThe purpose of this study is to investigate brand loyalty in halal fashion brands through three loyalty routes, namely, quality-satisfaction-loyalty model, information sources and…
Does Islamic financial literacy and motives influence the holdings of Islamic financial products? A study on bank customers in Klang Valley, Malaysia
Nurul Shahnaz Mahdzan, Rozaimah Zainudin, Wan Marhaini Wan Ahmad, Mohamed Hisham HanifaIn a dual financial system where both conventional and Islamic financial institutions co-exist, the motives behind customers’ choices of financial products remain a crucial factor…
How to attract wealthy Muslims to contribute to cash waqf (Islamic endowment) held by the Islamic banks? Case in Indonesia
Rindawati Maulina, Wawan Dhewanto, Taufik FaturohmanExploring the current phenomenon of the cash waqf-linked sukuk (CWLS) program issuance that involves Islamic banks in Indonesia, this paper aims to investigate the key barriers…
Applying the consumption values theory to explain farmers’ choice of interest–free agriculture financing products
Imran Mehboob ShaikhUsing the consumption values theory (CVT) as a baseline model, this study aims to evaluate the factors that influence farmers' decision-making behavior regarding interest-free…
The effect of external Shariah audit on the performance of Islamic banking: evidence from Bahrain and Oman
Abdelillah Khelassi, Lila Ayad A., Ahmed Halali, Besir Muhamed LutfiThis paper aims to examine the effect of external Sharia audit on the performance of Islamic banks in Bahrain and Oman, which are countries that implement it. This study aims to…
Ijara of specified benefits and forward Ijara as a form of finance in Islamic banks in the virtual era
Aladdin Musleh, Sohail AhmadIjara is one of the exchange contracts that is based on selling benefits and services. There are several forms of Ijara: Ijara specified objects, specified work and hiring a…
Halal B2B marketing in the metaverse: crafting a conceptual framework to pinpoint opportunities and challenges, outlining the agenda for future research
Anand Hindolia, Jyoti Arya, Raghuvar Pathak, Azhar KazmiThe study aims to explore the theoretical framework of Halal B2B marketing in the metaverse, develop a conceptual framework for future research, identify challenges and…
Religiosity as an intervening variable in consumers’ increased green purchase intention (GPI) toward natural dye batik in Indonesia
Susminingsih Susminingsih, Abdul Mujib, Anis Wahdati, Mochammad Achwan Baharuddin, Dian Sa'adillah MaylawatiThis study aims to examine the factors that influence the increase in purchase intention toward green batik products with religiosity as an intervening variable.
Halal supply chain resilience index: development and implementation of measurement tool
Harwati , Anna Maria Sri Asih, Bertha Maya SophaThis study aims to develop a measurement model of the halal supply chain resilience (HSCRES) index, which represents the capability of the supply chain (SC) to handle disruption…
Halal certification in food products: science mapping of present and future trends
Muhammad Ashraf Fauzi, Noor Saadiah Mohd Ali, Nazirah Mat Russ, Fazeeda Mohamad, Mohamed Battour, Nor Nadiha Mohd ZakiThis study aims to evaluate the knowledge structure of halal certification in food and beverages. The growth of the Muslim population and the expanding economic activities among…
Developing Muslim-friendly hospital practices: understanding the key drivers
Shariff Harun, Ibrahim Ahmad, Shahrin Shafie, Septi Fahmi Fahmi Choirisa, Nosica RizkallaThe purpose of this study is to examine the appropriate components and sub-components of Muslim-friendly hospital practices that comply with Islamic medical ethics and Sharia…
Halal tourism ecosystem: networks, institutions and implementations in Indonesia
Atie Rachmiatie, Erik Setiawan, Kiki Zakiah, Muhammad Saud, Ferra MartianThis study aims to investigate the components of a halal tourism ecosystem and how to establish a model for an effective halal tourism ecosystem. Therefore, each component can…
Consumers’ level of patronage of halal business in Nigeria: Do religiosity and advertising matter?
Shafiu Ibrahim Ibrahim AbdullahiThe purpose of this paper is to measure the effects of religiosity and advertising on consumers’ patronage of halal industry in Nigeria.
To stay or to switch: the mediation effect of scepticism on switching intention to halal cosmetics from the perspective of the pull-push-mooring theory
Nur Raudhatul Jannah Mohd Shelahudin, Abdul Hafaz Ngah, Samar Rahi, Serge Gabarre, Safiek Mokhlis, Jassim Ahmad Al-GasawnehThe purpose of this paper is to extend the Push-Pull-Mooring (PPM) theory to identify the factors influencing Muslim customers’ switching intention to halal-certified cosmetics.
Marketing religious programs on television as a nonfavorite program: a study in Indonesia
Prida Ariani Ambar Astuti, Antonius Widi Hardianto, M. Sarofi Sahrul Romadhon, Roel P. HangsingThis study aims to examine the strategy of TV9 Nusantara, one of the local televisions in Indonesia, marketing its religious programs when soap operas are the most popular…
Analysis to increase sharia credit card users: study in four cities in Indonesia
Sonny Indrajaya, Syafrizal Chan, Retno Purwani SetyaningrumThe purpose of this study is to examine the effect and influence of perceived usefulness and perceived ease of use on knowledge sharing to improve and use Islamic credit cards.
Strengthening a sustainable Islamic financial industry through digital banking
Alex Fahrur Riza, Dwi Marlina WijayantiThis study aims to determine the factors that influence the actual behavior of Islamic digital banking customers based on the users’ perspectives during the recovery from the…
A bibliometric analysis of Islamic banking sustainability: a study based on Scopus scientific database
Agus Hartanto, Nachrowi Djalal Nachrowi, Palupi Lindiasari Samputra, Nurul HudaThis paper aims to analyze the scientific trend of research on Islamic banking sustainability (IBS) through a bibliometric study. In particular, the paper extensively investigates…
Antecedents of Islamic credit card adoption in Pakistan: an empirical study based on the decomposed theory of planned behavior
Syed Tehseen Jawaid, Almas Saleem, Ilma SharifIn the past three decades, the expansion of Islamic banking has been recognized as one of the most significant financial developments across the world, and to enhance their market…
Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance
Rizaldi Yusfiarto, Indri Supriani, Lu’liyatul Mutmainah, Lukman Hamdani, Annes Nisrina Khoirunnisa, Muhammad Hanif IbrahimThe purpose of this study is to explore a theoretical model using the unified theory of acceptance and use of technology framework by adding Islamic compliance (IC) and security…
Schadenfreude and purchase intention for counterfeit luxury brands among Iranian consumers
Soheyla Salimian, Seyed Mehdi Mirmehdi, Reza Salehzadeh, Saeed MoraadipoorThe purpose of this study is to investigate the impact of brand hate, personality traits (jealousy and sadism) and corporate social irresponsibility (CSI) on schadenfreude and the…
Corporate social responsibility: the key to improving brand equity and reputation for local sports associations in Islamic countries
Amir MontazeriAttracting resources (financial and non-financial), supporters and the community’s attention to sports and physical activity has become essential for local sports associations…
Determinants of Islamic fintech adoption: a systematic literature review
Shatheish ManiamSharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and…
The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers
Mohd Hanafi Azman Ong, Norazlina Mohd Yasin, Nur Syafikah IbrahimThe purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in…
Halal tourism and ChatGPT: an overview of current trends and future research directions
Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Ririn Tri Ratnasari, Ramzi Sallem, Saleh Al SinawiThe huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research…
Expressive relationship between religion and emotional bonding on consumers’ loyalty in the banking sector
Ratna Dewi, Hastuti Mulang, Junaidi JunaidiThis study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty.
Adoption patterns of profit-sharing based deposits: empirical evidence from a Muslim majority country
Sana Rhoudri, Lotfi BenazzouThis paper aims to examine the antecedents of adoption intention of profit-sharing investment deposits (PSID) among Moroccan customers.
Social media, trust and intention to pay zakat through institution: lessons from Indonesian experience
Lukman Hamdani, Sunarsih Sunarsih, Rizaldi Yusfiarto, Achmad Rizal, Annes Nisrina KhoirunnisaThis study aims to elaborate on the antecedents of muzakki (zakat payers) paying zakat (Islamic philanthropy) through institutions with social media arrangements, while the…
An exploratory study on the issues in weightages-based profit distribution mechanism in Islamic banking institutions: the case of Pakistan
Rahmat Ullah, Sami Ullah, Irum SabaThis study aims to explore and analyze the issues in weightages-based profit distribution mechanism in Islamic banks from Shari’ah, practical and regulatory perspectives.
Do product offering and service quality affect customer satisfaction in Islamic and conventional banks? Evidence from an oil-based economy
Rami Zeitun, Ousama Abdulrahman AnamThis paper aims to investigate the effect of product offering and other service quality (SQ) dimensions on the satisfaction of the customers of both Islamic and conventional…
Risk and reward: unraveling the link between credit risk, governance and financial performance in banking industry
Reem Mohammad, Abdulnaser Ibrahim Nour, Sameh Moayad Al-AtootThis study aims to investigate the moderating role of corporate governance (CG) on the relationship between credit risk (CRs) and financial performance (FP) of banks listed in the…
The intersection of faith and tourism: an exploratory study on halal tourism motivations among Indian millennials
Preeti Kalyan, Punit Moris EkkaThis study aims to explore the motivations of emerging market millennial Muslims to partake in halal tourism, a developing sector of the travel industry that caters to the…
Nurturing trust in Islamic banking within the metaverse for market success
Mohammad Al-Afeef, Hana Jaradat, Raed Walid Al-Smadi, Mohannad Al ShbailThis study aims to investigate the impact of trust in the metaverse on the Islamic banking sector, particularly in facilitating market success. Additionally, it seeks to explore…
Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations
Zulfiqar Ali JumaniThis study aims to examine how halal-friendly attributes at non-Islamic destinations affect the tourist attitude and visiting intentions of Muslim tourists of different genders…
Satisfaction unveiled: decoding the antecedents and consequences of halal tourism – a metaanalytical approach
Nikshit Gautam, Mohit Verma, Bhumika RayThis study aims to identify the dimensions of satisfaction in the halal tourism literature by analyzing the identified antecedents and outcomes. The study aims to synthesize the…
Prediction of the performance of halal food industry using a system dynamics simulation model
Aries Susanty, Nia Budi Puspitasari, Zainal Fanani RosyadaThis study aims to develop a system dynamics (SD) simulation model to forecast the performance of the Indonesian halal industry to verify whether decision-making has been properly…
Investigating EWOM and halal product knowledge on gen Z’s halal cosmetics purchase intentions in Pakistan
Muhammad Yaseen Bhutto, Aušra Rūtelionė, Milita VienažindienėThis study aims to improve the theory of planned behavior (TPB) model by incorporating electronic word of mouth (E-WOM) as a factor influencing attitude (ATT), subjective norms…
Advancing the consumer behaviour theory in halal food: review literature and directions for future research
Rakotoarisoa Maminirina Fenitra, Tengku Ezni Balqiah, Rifelly Dewi Astuti, Hendro Prabowo, Sri Rahayu Hijrah HatiThis paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and…
The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation
Yulist Rima Fiandari, Baroya Mila Shanty, Maylia Dwi NandaThis study aims at discovering the antecedent of halal cosmetics’ purchase intention by conducting development on planned behavioral theory through adding the constructs of word…
Motivations fluidity: the effect of cultural factors on the formation of grocery shopping motivations
Milad Bakhshi, Kambiz Heidarzadeh Hanzaee, Mirahmad AmirshahiShopping motivations are considered the primary stimuli for shoppers in the prepurchase stage of the customer journey. This study contributes to the understanding of how cultural…
What drives to adopt Islamic banking products and services: is it shariah compliance or convenience?
Kazi Md Jamshed, Burhan UluyolThe main issue is whether customers prefer convenience over Shariah compliance or the opposite when they decide their Islamic banking needs. The purpose of this paper is to…
What drives prospective investors to support small and medium enterprises via Islamic securities crowdfunding? An empirical evidence from Indonesia
Rifaldi MajidThe presence of securities crowdfunding (SCF) FinTech in the Islamic financial landscape opens investment opportunities through shares and sukuk (Sharia bond) instruments. This…
The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan
Mohammad Saud Khan, Bronwyn Pamela Wood, Sarfraz Dakhan, Asif NawazThis paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering…
Technology acceptance model in halal industries: a systematic literature review and research agenda
Nurhafihz NoorThe continued relevance of technologies in halal industries requires managers to understand the factors contributing to such technologies’ acceptance. The technology acceptance…
Online cash waqf behavioral intention: the role of knowledge of cash waqf and trust
Asyari Asyari, Mohammad Enamul Hoque, Perengki Susanto, Halima Begum, Awaluddin Awaluddin, Marwan Marwan, Abdullah Al MamunThis study aims to explore the determinants that impact state Islamic University/Perguruan Tinggi Keagamaan Islam Negeri students’ intention to adopt online cash waqfs. In doing…
Factors that determine Islamic entrepreneurial intention: an empirical investigation using two country samples
Minhajul Islam Ukil, Ehsanul Islam Ukil, Muhammad Shariat Ullah, Abdullah AlmashayekhiIslam describes business as a legitimate means of halal income. However, little is known about what attracts people towards Islamic entrepreneurship or halalpreneurship. By…
The role of metaverse and blockchain in enhancing digital Islamic finance: empirical perspective
Manaf Al-Okaily, Ayman Abdalmajeed AlsmadiThis study aims to investigate the connections between the adoption of technology, user experience (UX), financial transparency and accountability, specifically focusing on the…
The intention to adopt metaverse in Islamic banks: an integrated theoretical framework of TAM and religiosity intention model
Hashem Alshurafat, Omar Arabiat, Maha ShehadehThis paper aims to explore the intention to adopt the Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson