International Journal of Wine Business Research
Issue(s) available: 69 – From Volume: 19 Issue: 1, to Volume: 36 Issue: 1
Forecasting the Mexican craft beer market: an integrated consumer perception conjoint analysis approach incorporating price and product attributes
Ismael Castillo-Ortiz, Minwoo Lee, Scott Taylor, Diego BufquinThis paper aims to uncover patterns of Mexican craft beer consumers and guide companies’ decisions in the creation of new products, marketing strategies, advertising and promotion…
Innovation in vine growing in a context of climate change: AKIS and map of knowledge in Central Spain
José Luis Cruz, Alba Barrutieta, Andrés García-Díaz, Jose Pablo Zamorano RodríguezTo address the challenges of the agricultural sector, innovation is necessary. This study aims to focus on knowledge circulation as a basis to facilitate innovation in viticulture…
Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions
Carlos Eduardo Lourenco, Vinícius PiottoThis study aims to investigate the interplay between environmental concerns, consumer attitudes and their influence on sustainable practices within the craft beer industry…
The anatomy of exporting wineries of Argentina
Nicolas Depetris Chauvin, Emiliano C. VillanuevaThis study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business…
Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania
Kathleen Kelley, Helene Hopfer, Michela CentinariThis study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the Commonwealth of Pennsylvania in the USA and identify the…
Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior
Murray Mackenzie, Karin Weber, Joanna Fountain, Reza AbbasiThis study aims to provide insights into wine consumers in Hong Kong and Mainland China, and the diversity of their behavior, by investigating their motivations, consumption and…
Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging
Cortney L. Norris, Marissa Orlowski, Scott Taylor, Jr.As a result of both shifting social concerns and stricter legislation, many companies are seeking innovative and sustainable solutions for both primary and secondary packaging…
Craft beer preferences among digitarians in Italy
Angelina De Pascale, Maurizio Lanfranchi, Raffaele Zanchini, Carlo Giannetto, Mario D'Amico, Giuseppe Di VitaIn recent years, the global consumption of craft beer witnesses remarkable growth. This growth is attributed to the evolving demographics of beer consumers, particularly the…
The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior
Vikas Gupta, Manohar SajnaniThis paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’…
Tapping into flavourful journeys: a systematic review and application of craft beer tourism frameworks
Aaron Tham, Jenna Campton, Bruce Cooper-McKenzieThere is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their…
The impact of hop origin information on the sensory and hedonic evaluation of highly involved consumers of craft beer
Alvaro Luis Lamas Cassago, Mateus Manfrin Artêncio, Daniele Ribeiro Contin, Beatriz Costa de Souza, Guilherme Silva Dias, Leonardo Gobbo Neto, Janaina de Moura Engracia Giraldi, Fernando Batista Da CostaThis paper aims to explore the impact of the origin of hops on the sensory and hedonic evaluation of highly involved craft beer consumers.
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer