International Journal of Pharmaceutical and Healthcare Marketing
Issue(s) available: 70 – From Volume: 1 Issue: 1, to Volume: 18 Issue: 2
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Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption
Boon-Liat Cheng, Tat-Huei Cham, Zijie Gao, Mohd Fairuz bin Abd Rahim, Teck Chai Lau, Michael M. DentThe surge in pharmaceutical and health supplement usage among consumers aims to enhance personal well-being. This growing opportunity for pharmaceutical brands has resulted in…
A review of the literature on the new European Medical Device Regulations requirements for increased clinical evaluation
Olivia McDermott, Breda KearneyThe European Union (EU) Medical Device Regulations (MDR) 2017/745 entered into force on May 2021 with changes related to strengthening the clinical evaluation requirements…
Examining how and why service quality fosters patients’ revisit intentions: evidence from Pakistan
Sundas Pervaiz, Usman Javed, Amir Rajput, Shoaib Shafique, Rabia TasneemDrawing upon the stimulus-organism-response model, this study aims to explore the impact of soft aspects of service quality on revisit intention through the mechanism of perceived…
The influence of brand awareness on brand equity: an investigation among dentists and their prescription behavior
Alireza Sheikh, Newsha AsemaniThis study aims to examine the influence of brand awareness on brand equity with the mediating role of brand association and perceived quality.
Factors affecting COVID-19 vaccine uptake in Vietnam: an extended COM-B model
Truong Nguyen Xuan, Ngoc Bui Hoang, Phuong Pham Thi LanMany countries have a significant vaccination hesitancy rate regardless of vaccine prosperity. This study aims to identify factors restricting hesitancy and fostering vaccination…
Study of factors affecting customer patronage: engagement model of health insurance
Atanu Bhattacharyya, Avinash Rana, Mohd Imran KhanImproving health outcomes requires a robust health-care service model that delivers cost-efficient services and increase customer patronage. The purpose of this study is to…
Resistance to persuasion as a maladaptive coping response to anti Covid-19 message: a protection motivation theory perspective
Fayçal BoukamchaThe purpose of this paper is to shed light on the protection motivation theory’s (PMT) maladaptive coping response to anti-Covid-19 preventive persuasive appeals. PMT is based on…
Examining the impact of pharmacist professionalism and celebrity endorsers on dietary supplement purchase intention: the moderating role of product knowledge
Shihyu Chou, Chi-Wen Chen, Zi-Ling ShenThis study aims to explore how consumers’ purchase intentions concerning dietary supplements are affected by two pivotal factors: pharmacist professionalism and celebrity endorser…
Modeling telemedicine consumer behavior amid COVID-19 pandemic
Archana Shrivastava, Ashish ShrivastavaThis study aims to investigate the consumer behavior toward telemedicine services in India during the COVID-19 pandemic onset. With lockdown restrictions and safety concerns in…
Investigating impact of health belief and trust on technology acceptance in smartwatch usage: Turkish senior adults case
Nalan Gündüz, Selim Zaim, Yaman Ömer ErzurumluThis paper aims to investigate the influence of health beliefs and trust by senior adults as associated with the perceived ease of use and perceived usefulness, for the acceptance…
Identifying the hospital logistics key performance indicators for public hospitals in remote areas of Thailand
Pornwasin Sirisawat, Tipavinee Suwanwong Rodbundith, Narat HasachooThis study aims to investigate and classify the hospital logistics key performance indicators (KPIs) using the context of public hospitals in remote areas.
The use of tracker technologies on branded prescription drug websites: privacy, data acquisition and programmatic advertising
Neil AlpersteinThe purpose of this study was to examine consumer data acquired by branded prescription drug websites and the ethics of privacy related to the interconnected web of personal…
Exploring the emotions and decision-making of consumers for elective healthcare and hedonic adaptation
Vanessa Quintal, Abhinav Sood, Ian PhauThe paper aims to empirically test a framework to predict the desire and intention to engage with an elective health-care procedure and implement a methodology to test the…
Drivers of wearable fitness technology adoption for health care: an investigation through organismic integration and regulatory focus theory
Syed Waqar Haider, Hammad Bin Azam Hashmi, Sayeda Zeenat MaryamIn the prior literature, the motivation to adopt wearable fitness technology (WFT) has been linked with either intrinsic or extrinsic. However, how the subcategories of extrinsic…
What determines the performance of pharmaceutical firms in India on account of COVID-19 interventions?
Ashu Lamba, Priti Aggarwal, Sachin Gupta, Mayank JoshipuraThis paper aims to examine the impact of announcements related to 77 interventions by 46 listed Indian pharmaceutical firms during COVID-19 on the abnormal returns of the firms…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee