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1 – 10 of over 7000-- The purpose of this paper is to identify unique oral history centres and collections which provide users with training and research methodology techniques necessary to planning…
Abstract
Purpose
-- The purpose of this paper is to identify unique oral history centres and collections which provide users with training and research methodology techniques necessary to planning an effective oral history programme
Design/methodology/approach
-- This article provides a list of oral history centres and collections with unique oral history programmes. Most centres listed also offer the user detailed instructions on planning oral history programmes and use of the collection in research methodology courses. The bibliography is an international list of oral history programmes and collections.
Findings
-- There are numerous oral history programmes within university departments, museums, and as part of state and regional organizations.
Originality/value
-- This bibliography includes international as well as programmes in the USA. The annotations describe the oral history programmes' subject content, and will be of interest to scholars looking to start and expand on research with an oral history methodology component.
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Keywords
In 1971 the second volume of Advances in Librarianship contained a chapter titled “Oral History: Problems and Prospects.” Written by Louis Starr, then director of the oral history…
Abstract
In 1971 the second volume of Advances in Librarianship contained a chapter titled “Oral History: Problems and Prospects.” Written by Louis Starr, then director of the oral history program at Columbia University, it offered a wide-ranging assessment of a field of work that was just beginning to coalesce. The first national colloquium on oral history had been held only 5 years earlier, in 1966, and the term oral history had not achieved the popular distinction it enjoys today.
Oral history collections can offer a wealth of detailed information for entrepreneurship researchers. The stories that entrepreneurs tell provide researchers with insight into…
Abstract
Oral history collections can offer a wealth of detailed information for entrepreneurship researchers. The stories that entrepreneurs tell provide researchers with insight into both perspective and into substantive issues of entrepreneurial behavior. The life stories of entrepreneurs offer students of entrepreneurship insight into both the explicit and the tacit knowledge of working entrepreneurs.
Theresa Hammond and Prem Sikka
Much of the historical research in accounting continues to mimic idealized scientific methods in which written and official evidence is privileged. This research advances the…
Abstract
Much of the historical research in accounting continues to mimic idealized scientific methods in which written and official evidence is privileged. This research advances the narrative that the institutions of accountancy and major personalities are engaged in a heroic process of “progress”. Such a view ignores the impact of accounting on the lives of ordinary people. Thus, there is little understanding of the lived experiences of ordinary people who are affected by accounting and shape its development. This is in contrast to the currently dominant approaches to writing accounting history. Calls for the use of oral histories so that those marginalized and neglected by conventional history can be given a voice and problematize the narratives of “progress” dominating accounting research.
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General and Historical Works, Nevins, Allan. The Gateway to History. Chicago: Quadrangle Books, 1963.
The paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in…
Abstract
Purpose
The paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in historical research but also a subject to investigate memory and a conceptual approach for understanding historical events.
Design/methodology/approach
The paper comprises an international historical review of oral history theory and practice linked to an examination of oral history methods in marketing.
Findings
Oral history is perceived as an “essentially contested concept”; a lack of consensus on universal principles has been sustained over a long time and has led to incredible diversity in theory and practice but has also made it difficult to grasp and manage. It is shown to be perspectival with analytical reach beyond individuals' recollected experiences and actions. Memory is identified as the subject as well as the source for oral history and a misconception that oral history can provide literal expressions of what experience and events were like is clarified. Oral history has been under‐utilized in marketing history and this is presented as a methodological paradox given the ubiquity of the interview in the marketing discipline more generally.
Originality/value
Central to oral history are a range of questions around issues of memory and remembering that have been largely unacknowledged in marketing and the oral history approach is perhaps uniquely placed to address some of these. Oral history critically examines the making of history and the paper highlights some of the issues this presents for historical research. Disciplinary efforts to standardize oral history are queried.
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Robert Crawford and Matthew Bailey
The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its…
Abstract
Purpose
The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two industries: advertising and retail property.
Design/methodology/approach
This study examines oral histories from two marketing history projects. The first, a study of the advertising industry, examines the globalisation of the advertising agency in Australia over the period spanning the 1950s to the 1980s, through 120 interviews. The second, a history of the retail property industry in Australia, included 25 interviews with executives from Australia’s largest retail property firms whose careers spanned from the mid-1960s through to the present day.
Findings
The research demonstrates that oral histories provide a valuable entry port through which histories of marketing, shifts in approaches to market research and changing attitudes within industries can be examined. Interviews provided insights into firm culture and practices; demonstrated the variability of individual approaches within firms and across industries; created a record of the ways that market research has been conducted over time; and revealed the ways that some experienced operators continued to rely on traditional practices despite technological advances in research methods.
Originality/value
Despite their ubiquity, both the advertising and retail property industries in Australia have received limited scholarly attention. Recent scholarship is redressing this gap, but more needs to be understood about the inner workings of firms in an historical context. Oral histories provide an avenue for developing such understandings. The paper also contributes to broader debates about the role of oral history in business and marketing history.
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This paper aims to explore two separate legacy oral history digitization projects at one institution and how the project teams approached the different issues and challenges these…
Abstract
Purpose
This paper aims to explore two separate legacy oral history digitization projects at one institution and how the project teams approached the different issues and challenges these projects presented.
Design/methodology/approach
The approach compares two case studies of how digitization of legacy oral history collections was carried out. The paper discusses these projects utilizing a lifecycle model approach and reveals how archival and digital humanities perspectives drove some of the projects’ differences.
Findings
The authors find that when working with digitizing legacy oral history collections, each collection will require different approaches and methods of problem solving. In large institutions with multiple repositories, it can be useful for project teams to consult each other to develop best practices.
Practical implications
The two case studies presented in this paper can serve as models for other institutions digitizing many oral history collections and serve as a model for communication and collaboration in larger institutions with multiple repositories.
Originality/value
This paper compares and contrasts two case studies of digitization projects involving legacy oral history collections in different units of one large institution. Project teams were influenced by different approaches. One project was conducted by archivists and the other led by a digital humanities librarian. Differing professional foci provided different perspectives about collection characteristics and, subsequently, led to different approaches that impacted implementation of the projects.
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The purpose of this paper is to conduct a UK-based assessment of oral history technology and to identify the most important features that should be available in any oral history…
Abstract
Purpose
The purpose of this paper is to conduct a UK-based assessment of oral history technology and to identify the most important features that should be available in any oral history search system.
Design/methodology/approach
A co-design approach involving interviews and focus groups was adopted. The framework approach with elements of grounded theory was used to analyse transcripts to identify themes.
Findings
The analysis found that “ethics, consent and control”, “accessibility and engagement”, “publicity and awareness”, and “innovative technologies” were the four major themes identified. It was also established that there is limited understanding of oral history in the digital age, numerous interests, ethical concerns, lack of publicity and several key attributes that those designing an oral history search system or archive should strive for. The findings also identified that further exploration into sampling selected technologies on different user groups is required in order to develop software that would benefit the field.
Research limitations/implications
Participants were all recruited from one geographic region. The qualitative methodology utilised could be deemed to have elements of subjectivity.
Practical implications
This study has identified important features of any oral history search system and offered design recommendations for any developer of an oral history search systems.
Originality/value
This research has validated some previous findings for oral history search systems from more limited user studies. New issues for consideration including usability, software development and marketing have also been identified.
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