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In an effort to position higher education institutions to survive in this fiercely competitive environment, the paper aims to identify the direct and indirect relationships between higher education institutional positioning and exogenous factors (student engagement, employability, technology adaptation, teaching quality, and moral values).

A cross-sectional data was collected from 1,015 students studying in the pre-final year of graduation or post-graduate course/program from various educational institutions that were shortlisted based on the Indian NAAC and NIRF rankings. Thereafter, robust assessment criteria of PLS-SEM were used for model assessment and computation of results.

The findings revealed that to develop the greatest platform for upcoming young talent, higher educational institutional positioning ought to be addressed as a priority, which in turn will result in better living standards for upcoming generations.

Framing strategies for urban students can never match those living in rural areas, as they are deprived of money due to their level of upbringing from childhood, which creates a high difference in the psychological mindset of students while choosing a career path.

The higher positioning of educational institutions clearly reflects the authentic learning environment, with professionalism leading to better student engagement with best industry practice.

Research novelty is highlighted as a more focused and streamlined approach to students’ career development and institution branding by reanalyzing and grouping various concepts of institutional positioning into a single model.

The authors use concepts from the “communication constitutes organizations” (CCO) literature in combination with Cooren’s (2010, 2012) ventriloquism to demonstrate the symbolic uses of texts and shifting interpretations of authority during a negotiation regarding the future of a nonprofit educational institution. The two sides negotiating over how to resolve a fiscal crisis struggled to achieve legitimacy through competing institutional logics, and this paper captures this process through a detailed account. The paper aims to discuss these issues.

This study emerged from a multi-year full immersion ethnography undertaken by the second author, who spent over 5,000 hours as a participant observer at the organization. The quotes and observations come form field notes taken during this time.

Communication constitutes the nonprofit institution through two communication flows – self-structuring processes and institutional positioning – and these flows symbolically and materially unified the opposing negotiation parties during the negotiation process as each side struggled to gain legitimacy through competing institutional logics. The process of ventriloquism was the mechanism through which different actors and texts negotiated their levels of authority.

This case demonstrates how oppositional groups used and viewed texts throughout a negotiation process, revealing the agency, authority, legitimacy, and symbolic power of texts. This case also highlights the political struggle between institutional logics backed by financial models and professional logics backed by traditional organizational values.

At a material level, this case is a detailed examination of organizational members navigating the negotiation process during a fiscal crisis, but on a symbolic level this case demonstrates the communicative means through which oppositional groups negotiate core organizational values, and whether past values can lead organizations to a sustainable future. The observational depth of this case study was only possible through long term, full immersion ethnography, and this depth provides clarity to abstract concepts from CCO, ventriloquism, and institutional theory.

The strategic marketing response to deregulation is discussed, in particular to interstate banking, to the growing similarity between banks, thrift institutions and non‐banks and to the greater operational freedom implicit in technological change.

The purpose of this paper is to contribute to the discussion of the IT‐related public sector transformation by reintroducing the question of employees' organisational power and position in technological and technocratic systems.

To examine how formal organisational positions, together with the way in which employees position themselves in relation to technology, affect how employees interpret their accessible action space (position and action strategy), a survey in a local municipality was conducted.

As indicated in the hypothesis, the empirical results verify that the techno‐relational action space is two‐dimensional, consisting of both a formal position (how the organisational members are positioned) and a certain amount of action space outside a formal position (i.e. how they are position themselves). Elaborating on these dimensions generates rewarding insights into a micro‐change perspective where technology‐related innovation processes are concerned.

Identifying and acknowledging employees perceived techno‐relational action space is of great importance in understanding organisational members' participation, cooperation and innovative capability in government transformation.

The paper combines analysis of how the organisational members position themselves in relation to technology with how they are positioned organisationally in relation to technology and structures of power. Instead, the authors claim that the techno‐relational space is both a matter of how the organisational members position themselves in relation to technology and a matter of how they are positioned organisationally in relation to technology and structures of power.

Presents an empirical stuRecently, banks have found themselves facing more aggressive competition, uncertainty and unlimited opportunities. No bank can offer all products/services and be the best/leading bank for all customers. They are forced to find a new basis for competition. A bank must examine its strengths and opportunities and take a competitive position in the competitive marketplace. Discusses some strategic issues related to bank positioning. A number of ways in which distinctive positions can be developed and maintained have been identified. A well‐integrated application of technology and staff through operations that respond to customer needs encourage customers to use a whole range of banking products/services rather than just a few. It also helps to build loyalty by creating deeper and fuller customer relationships. Surveys how a bank has been selected and perceived from the point of view of its customers in relation to its competitors in that marketplace. Reveals that in Sweden, there is no single leading bank in all financial areas, but there are a number of leaders: a leader in terms of deposit base, a leader in terms of loans outstanding base, a largest bank in terms of assets, and a niche leader bank. Shows that functional quality is a more important factor than traditional marketing activities. As expected, convenience of location, price and advertising had a minor impact on bank selection.

This paper examines how Russian multinational enterprises (MNEs) operating in the metallurgical industry strategise under the highly complex conditions of their home institutional environment.

The findings are based on a qualitative multiple-case study of eight Russian metallurgical MNEs that took place in 2014–2015. The authors conducted 34 semi-structured interviews, made observations and took reflexive field notes.

The analysis reveals that Russian MNEs utilise four different strategies–cooperation, persuasion, avoidance and adaptation–when dealing with federal and regional home governments. These MNEs simultaneously utilise multiple strategies while capitalising on their own organisational attributes.

Unlike many other studies, this paper examines institutional complexity within two distinct layers of the Russian Government, regional and federal, rather than considering the aggregate notion of “home government”. The paper also identifies and analyses MNEs’ specific strategies to navigate different layers of institutional complexity.

Culturally and linguistically diverse (CALD) students enrolled in a Masters program at an Australian university are often invisible or less visible in class; however, what is visible is their academic practice, which is often viewed as a deficit. Instead of comprehending how CALD students can become productive members of a community, research regularly examines ways to upgrade their academic literacy practices. This study contends that these students have much to offer, and if these students are to be considered valuable members of the higher education context, the learning community needs to perceive their difference as positive. This implies going beyond the institutional assessment of their academic practice as a deficit and examining spaces of learning as rhizomatic. Drawing on the theory of Deleuze and Guattari, this study highlights how the process of becoming for the students and the teacher teaching them is never static, but is one constituted of deterritorialization and subsequent reterritorialization, resulting in the rhizomatic principle of variegated subjectivity. Data collected over two years illustrated how, for the researcher/teacher, molecular level difference was possible within the molar level academic expectations. Themes of being and becoming and rhizomatic reimaginations demonstrated the desire of the students to achieve as a positive attempt to celebrate their difference and, for the researcher, her academic positionality as a fluid, ongoing process where the molar and the molecular interact to illustrate teaching as a productive venture.

The purpose of this paper is to describe a study that explores the discreet activist strategies of educational leaders who promote social justice.

Part of a larger project, this study employed qualitative methods. In particular, researchers interviewed 26 leaders – principals, vice principals, department heads, and central office officials who presided over both homogeneous and diverse schools, departments, and districts in and around a large Canadian city. Data were analyzed during and after data collection, and themes were identified, explored, and described.

Given the resistance they faced in their efforts to promote social justice, leaders found that they had to be strategic in their efforts. In particular, they had to position themselves in ways that reduced their visibility and increased their credibility. When they took action, they tended to adopt subtle rather than obvious strategies.

The harsh reality for activist educational leaders who promote social justice is that they will likely have to be strategic in the way they go about their work. Given the nature of their relationships with the organizations in which they work and the power differentials within which they operate, educational leaders may have to adopt low key or discreet strategies if they are to successfully promote their social justice agendas.

The purpose of this paper is to answer the question of how continuity and change coexist in the work of institutional actors who can combine maintenance, disruption and/or creation. Past studies mention this coexistence without an explanation.

The paper develops a perspective through literature review.

Institutional actors are both socialized into the norm-oriented space of continuity and maintenance through their reciprocal relations and associated social knowledge and roles and disciplined into the goal-oriented space of change and disruption/creation through their power relations and associated expert discourse and subject positions. Their institutional existence indicates a particular combination of reciprocity and power and thus their work includes changing degrees of maintenance, disruption and creation, depending on the nature of this combination.

The paper points out research directions on the relational conditions of the actors, which facilitate or constrain their work toward institutional continuity or change.

Organizations whose concern is to continue the existing practices in a stable environment should emphasize reciprocal relations whereas organizations whose concern is to change those practices for more effectiveness in a dynamic environment should emphasize power relations. Also, too much emphasis on either relations leads to inflexibility or instability.

The paper provides an explanation on the sources of coexistence of continuity and change in institutional work. It also contributes to the discussions on contingency of institutions, resistance productive of institutional change, reflexivity of institutional actors and intersubjective construction of institutional work.