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The purpose of this paper is to investigate various strategies of Malaysian public academic libraries that have been implemented to support library financial resources and to describe the challenges faced by the public university libraries in implementing income generation activities.

A qualitative data collection approach using a structured interview has been employed to elicit the opinions of librarians working in public university libraries in Klang Valley, Malaysia. In total, five (5) interview transcripts have been analyzed using theme-based analysis.

This study shows that the Malaysian public academic libraries showed positive reactions toward income generation. Various activities of revenue generation are carried out to support library financial resources on a small scale. However, management support for this concept is poor resulted due to many problems in carrying out the activities.

This study provides insights into the importance of revenue generation activities as a source of library financial resources at public academic libraries. The strategies include the investment of academic libraries in implementing the activities related to the income generation. It is required for the library to add this activity in its library budget, the proper strategic planning and the introduction of various revenue generation activities.

This study contributes to the field of library and information management as it highlights the strategies of outside revenue generation activities in Malaysian public academic libraries. Library administrators could use the results to develop their strategic plans to ensure the success of the initiatives.