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The purpose of this paper is to discuss a novel life cycle approach to education for sustainable development (ESD) where the students become “design thinkers”.

A case study on the creation, development and utilisation of educational games by university students is presented. The paper discusses the case study in the context of Kolb’s experiential learning and dynamic matching model, Perry’s stages of intellectual development and Beech and Macintosh’s processual learning model. The data used were from questionnaire feedback from the pupils who played the games and students who designed the games. Further qualitative feedback was collected from local schools involved in playing the games created by the students.

Overall, the students responded positively to the assessment and would like to see more of this type of assessment. They enjoyed the creativity involved and the process of developing the games. For the majority of the skill sets measured, most students found that their skills improved slightly. Many students felt that they had learnt a lot about effectively communicating science. The school children involved in playing the student-created games found them accessible with variable degrees of effectiveness as engaging learning tools dependent on the game.

This paper contributes a new approach to ESD which incorporates learner-centred arrangements within a full life cycle of game creation, delivery, playing and back to creation. The games can be used as a tool for enhancing knowledge and influencing behaviours in school children whilst enhancing ESD capacity in schools. The assessment also helps forge important links between the academic and local communities to enhance sustainable development.

The LAUSD is the largest school district in the State and is charged with the responsibility of educating over one‐fifth of the children in California. Taken individually, each of the LAUSD’s eleven local districts would rank in the top twenty in the State in terms of student population. The District is LA County’s second largest employer, and with an annual operating and capital budget of over nine billion dollars, it brings together a diverse range of active and dynamic stakeholders. In 2000 the LAUSD found itself at a crossroads. In response to growing criticism and the threat of a State‐mandated break‐up due to the poor performance of their schools, the District created eleven mini‐districts to improve accountability and take instructional programs closer to the people who use them. This paper provides background on the LAUSD’s decentralization effort and power sharing aspects of the District’s self‐imposed break‐up, and recommendations for addressing these issues are postulated.

The purpose of this paper is to explore how loyalty marketers are inspiring and incentivizing consumers to stay healthy in the wake of sky‐rocketing health care costs and a new US health care bill.

The paper's approach is to tap into well‐known wellness program providers, like Virgin HealthMiles, CIGNA and CVS Caremark, to provide insight into how marketers are looking to utilize the “carrot” (positive incentives) to inspire consumers to stay healthy rather than the stick (punishment).

The new health care legislation signed by President Obama in March, the Patient Protection and Affordable Care Act, has put a firm stamp of approval and support behind the use of incentives and rewards by health and wellness programs. In effect, loyalty marketing tactics are becoming a more important tool than ever in health care reform. Most noticeably, beginning in 2014, employers will be able to offer their workers an increased amount of rewards, worth up to 30‐50 percent of their health coverage costs, for participating in a wellness program and meeting health benchmarks. In addition, health insurance companies will be required to implement health and wellness promotion activities.

Deploying loyalty tactics by the “carrot” contingent has put into practice the growing disciplines of “behavioral economics” and “choice architecture” that have become hot topics over the past couple of years within various industries, including government and finance. Best‐selling books such as Freakonomics and Predictably Irrational have focused on behavioral economics, defined as the use of social, cognitive and emotional factors in understanding and influencing the decisions of individuals. Digital tools are being used to create a handy consumer‐direct link and motivational boost to the consumer‐pharmacy relationship. WellQ – a wellness behavior‐change program developed by LoyaltyOne in partnership with the American Pharmacists Association – seeks to help patients shift their own behavior around their medications and health care, with the help of their retail pharmacy, where consumers sign up and provide a profile of medications and current health habits. Through WellQ, they then begin to receive mobile text‐based reminders as well as bite‐size educational and motivational content around self‐care delivered to their cell phones.

The paper provides exclusive interviews with representatives from some of the largest wellness program providers in the industry today. It also gives tangible tips and tools to utilize in real‐world marketing plans.

The purpose of this paper is to explore the barriers that inhibit the development of female entrepreneurship in the West Midlands. This region is characterised by pronounced low levels of participation in higher education and entrepreneurship. With the support of funding from the Lifelong Learning Network (LLN), the paper contributes to a re‐evaluation of the current support available to women entrepreneurs and informs and aligns the provision of services to the needs of women across the region and beyond.

A study was commissioned by the LLN to identify the main barriers to female entrepreneurship in the Staffordshire, Telford & Wrekin and Shropshire areas. The main business support provision available to assist female entrepreneurs in June 2009 was mapped and these data were used in an online questionnaire to identify the level of awareness of this support provision amongst women in the target area, as part of the larger pilot study. An extensive online questionnaire consisting of 44 questions was designed in Version 1.82 of LimeSurvey, an open source PHP based survey tool. The survey was designed to capture information on the relationship between aspirations to start a business, demographic information, past experience of entrepreneurship, current skills levels, perceived barriers and knowledge of current business support provision.

Whilst for many women accessibility to training was a major issue, an area of greater concern was found to be financial risk and the belief that women are less likely to start a business if they have a friend or family member with a business. The research findings suggested that even vicarious exposure to the pressures of running a business was a positive deterrent to entrepreneurship.

The research findings suggest that the mechanisms (business support agencies) through which information and support are provided to potential entrepreneurs needs to be reviewed. This preliminary research suggests that the existing infrastructure is inadequate and as business support is becoming more streamlined as a result of the public sector spending review, it could inform the nature and range of support provided to women entrepreneurs within the region and beyond.

In addition to contributing to development of strategy within the region, the authors feel that the research could have wider implication for regions with a similar economic profile to the West Midlands.

The following annotated list of materials on providing library orientation to users and instructing them in library and information skills is the tenth annual review of this literature and covers publications from 1983. A few items have not been annotated because the compiler was unable to secure a copy of these items.

Followership has been recognized as an essential component of leadership studies as evidenced by growth of research within this area. To keep pace with the growth of this research, it is time to bring followership into the leadership classroom. This paper proposes a case-based exercise with two main learning objectives: (1) to help students broaden their perceptions about followership, and (2) to promote followership behaviors that actively contribute to organizations. This exercise includes large group discussion, peer coaching, and individual work to facilitate these endeavors. The paper concludes with suggested methods for assessment that include both self- and peer- ratings, as well as open-ended reflection.

The aim of this paper is to examine the current and future outlook of smartphones and how they will transform the loyalty marketing landscape.

The approoach takes the form of tapping big‐name companies, like Nielsen, Ogilvy and Wells Fargo, to provide insight into how marketers are looking to utilize smartphones and to predict where the future is going with smartphone techonolgy.

As smartphones increasingly entrench themselves as the ultimate personal device, it is no surprise that loyalty marketers are keenly interested in the evolving role technologies will play in increasing customer loyalty overall, as well as in boosting reward programs. After all, these pocket‐sized portable wonders offer promising ways to strengthen the two‐way relationship between companies and their customers, the very sort of relationships enjoyed by loyalty programs and their members.

Encouraging as smartphone development has been, however, there is still a long way to go in terms of consumers taking full advantage of the available technology. Experts agree that despite encouraging growth, North America remains in the early days of smartphone adoption and consumer interest. After all, according to recent Forrester research from the fourth quarter of 2009, about 17 percent of cell phone subscribers own smartphones, though predictions exist for that number to rise to 25 percent next year. For the time being, the remaining users are sticking to simpler, typically very inexpensive, traditional cell phones – known in the mobile industry as “feature” phones.

The paper provides exclusive interviews with representatives from some of the largest marketing firms in the industry today. It also provides tangible tips and tools to utilize in the real world marketing plans.

For the past twenty‐five years or so, the writings of George Orwell — especially his final novel 1984 — have been a popular topic for student research. From junior high through graduate school, interest in Orwell has been consistent. Book reports, term papers, and even seminars on Orwell are common‐place in the national curriculum. Now, as the year 1984 arrives, librarians at all levels — public, school, academic — must brace themselves for a year‐long onslaught of requests for biographical and critical material on Orwell.