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Presents various aspects of price discrimination in the context of services marketing. Provides a mathematical model which takes demand‐related variables, competitive factors and basic costs into consideration. Factors affecting price discrimination are studied under service intrinsic factors and extrinsic/environmental factors. Also presents mathematical models to demonstrate the viability of price discrimination under different capacity utilization and demand constraint scenarios. Finally, provides the managerial implications of the models along with directions for future research.

Presents the results of research on male grocery shoppers′ (MGS) attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and task participation are the three dependent variables. The results show that different demographic characteristics account for changes in MGS attitudes and behaviour towards the grocery shopping task. Proposes implications for strategy development.

Reports the results of an exploratory study of the effects of time pressure on consumer supermarket shopping behaviour. Unique to the study are the use of measures of both actual and relative shopping time and purchase amount, and measures of self‐reported perceived time pressure. Measures of relative shopping time and purchase amount potentially provide more accurate methods for measuring time pressure effects in certain shopping situations while the use of self‐reported time pressure makes the results applicable to a wider variety of consumers. Results indicate that time‐pressured shoppers do not necessarily spend any more or less time or money in supermarkets. Instead, supermarket shoppers tend to spend less time making any given purchase and more money in the time available to them. Provides several suggestions for improving future research of time pressure effects as well as several possible retail strategies for dealing with the time‐harried consumer.

Discusses many of the empirical studies relating to the effects of background music on a wide range of consumer behaviours and outlines the relevant features and limitations of these studies. Suggests that, while research has identified relationships between specific behaviours and specific musical characteristics (e.g. tempo, volume, mode), retailers should practice caution when attempting to manipulate specific aspects of their background music. A safer and potentially more effective strategy would be to select background music that reflects the musical preferences of targeted consumer segments. Presents useful information regarding selection of appropriate background music.

Examines the advantages and disadvantages of six service pricing approaches in the service literature including: traditional cost‐oriented approach; traditional competitive‐oriented approach; extended cost‐oriented approach; differentiation premium approach; client‐driven approach; and bundle pricing approach. Proposes a multi‐step synthetic pricing approach and a framework to deal with the complexity of service pricing. Compared with other pricing approaches, the multi‐step synthetic service pricing approach has the advantages of considering simultaneously the crucial aspects of service pricing: market competitiveness; internal cost‐profit structure; bundling and unbundling service pricing; service characteristics premium; price standard limits; client‐oriented price/demand sensitivity; and client‐oriented profit maximization. Provides an example to demonstrate the managerial application of the proposed approach.

Though the marketing literature offers an abundance of research on the topics of perceived risk, information search, and purchase intentions, very few researchers have empirically examined these constructs in the context of services. This research explores the linkages among these three constructs when services are classified on the basis of search, experience, and credence attributes. Specific hypotheses are developed and tested. The results of this study indicate that perceived risk increases along a continuum from search to experience to credence service purchases. Other hypotheses relating to information search length, information sources, behavioral intentions, and service attributes, received moderate support. Finally, managerial implications of the study were provided, along with directions for future research.

Today's long haul travelers require destination information before they travel to a destination, and also while they are at the destination. The increasing complexity of the tourism industry and the increasing sophistication and diversity of travelers, makes access to this information both more important and more difficult, especially for long haul destinations. Indeed there are substantial search costs for travelers to identify products in long haul destinations. More accessible information sources on a destination's facilities can reduce the substantial search costs that are incurred in the planning and organization of a long haul trip, and thereby facilitate market transactions in the destinations.

Marketing is innovative thinking and inventive doing for many organizations. Most noncommercial organizations and small businesses are exploring formal marketing concepts and methods for the first time. Industrial and high technology companies are becoming more sensitive to their customers and competitors and, therefore, to marketing efforts. Environmental uncertainty and pressures have challenged conventional practices in traditionally marketing‐oriented industries such as retailing and packaged goods.

Athletes are increasingly perceived as important drivers of entrepreneurship and social change. As a result, increasing research and activity has attempted to engage athletes in both entrepreneurship and social entrepreneurship. Against this backdrop, the authors aim to provide insights on how high-level athletes in Germany understand entrepreneurship and social entrepreneurship and their perceptions of (social) entrepreneurship as a potential career pathway.

A survey was designed for athletes to assess their social entrepreneurship-related skills and attitudes. This survey is based on Capella Peris et al. (2020) who developed and validated a social entrepreneurship questionnaire for use in the physical education sector. To deepen the authors’ understanding of the initial survey results, a structured focus group was conducted with an additional set of five high-level German athletes.

Both the survey results and the focus group indicate that athletes have reservations about starting businesses or social enterprises, and that formal support on the topic is limited.

This paper suggests numerous possible avenues for future research, both related to athletes and sport social entrepreneurship more generally. The authors also suggest that athlete career programmes need to provide more support for athletes who wish to venture in entrepreneurial activities.

This study answers numerous calls within sport entrepreneurship literature to further integrate athletes into research in the area.

This study aims to describe and understand how and to what extent hotel managers adopt sustainable development (SD) practices in their establishment, given the presence of barriers to the adoption of such practices by hotel establishments, and the lack of knowledge as to the ways and means by which an SD orientation is developed and implemented.

A qualitative research strategy was chosen to answer the research questions, that is, a multi-site case study of five Canadian hotels.

The study shows why and how hotel managers proceeded to develop and implement an SD orientation, as well as the contextual factors that affected the extent to which SD practices were adopted.

The initial elaboration and validation of a process model of SD adoption in hotel establishments constitute a conceptual building block upon which this complex phenomenon can be further studied.

This study demonstrates that in the hospitality industry, implementing an SD orientation is a strategy that can be enabled through the provision of required knowledge and expertise as well as appropriate tools and techniques to hotel managers.

In describing and understanding the dynamics of implementing a SD orientation in five Canadian hotels, this study has provided a conceptually and practically fruitful answer to the question of “how” and “to what extent” hotels adopt SD practices.