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This study has aimed to analyze the relationship between the adoption of sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies.

The study has been characterized as quantitative and comprised the conduction of a survey with Brazilian industrial companies.

Results have shown that companies with a high degree of innovation in their business models invest more strongly in strategic dimensions of sustainable innovation, which in general involve stakeholders and cross the organization's internal boundaries, requiring proactive attitudes from the company, probably because this type of investment gives them greater competitiveness in their market and also requires a radical modification of their business model.

This study seeks to present contributions to entrepreneurs and policy makers, in the face of the innovative and sustainable challenges imposed by society and the guidelines for sustainable development in order to reflect on positive impacts on local and global development.

Comprehending the behavior of industrial companies in Brazil in relation to sustainable innovation and its impact on society contributes to understanding the benefits of adopting a strategic management of sustainable innovation, minimizing negative socio-environmental impacts.

By analyzing the themes of sustainable innovation and business model, the present study may contribute to adopting business behavior that strategically and systemically integrates the objectives of sustainable innovation.

Conditioning factors of the globalized world have created new requirements and opportunities in developing management models for organizations that englobe sustainability aspects, which presume substantial investments in innovation. Therefore, the purpose of this paper is to analyze the relation between sustainable innovation practices and the performance of industrial companies.

This was a quantitative study and carried out by applying a research survey in Brazilian industrial companies.

The results showed that there are significantly positive associations between several variables related to sustainable innovation practices and company performance, being, therefore, possible to confirm the original proposed hypothesis.

The main limiting factors were theoretical choices, comprehension of the phenomenon through the perception of the respondents, and the number of companies in the sample, as little representation was found in the researched population. In this manner, the results cannot be applied to the universe of considered research, being restricted solely to the group of companies in the sample.

From the main contributions, it is possible to highlight, at a theoretical level, the joint approach to issues of sustainable innovation and performance, since there are few studies covering the impact of adopting innovation practices on company performance. At a practical level, understanding of how the behavior of Brazilian industrial companies contributes to the wide distribution of practices that may contribute to better business performance and generate competitive advantages.

At a social level, understanding of the benefits in adopting sustainable innovations practices favors the minimization of negative socio-environmental impacts.

By analyzing the themes of sustainable innovation and industrial performance, the present study may contribute to adopting business behavior that strategically and systemically integrates the objectives of sustainable innovation.