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To identify dimensions of evaluative criteria used when purchasing casual apparel and casual home furnishings and to determine which evaluative criteria served as predictors of brand extension purchase behavior of these products.

A mailed self‐administered survey sent to a randomized sample of 739 female consumers residing in three metropolitan areas in a southwest state in the USA resulted in a response rate of 32.7 percent. Purchase frequency of 15 brands that extended across apparel and home furnishings and the importance of 17 evaluative criteria were measured using 7‐point Likert‐type scales. Principal component factor analysis with varimax rotation and path analysis using LISREL 8 were performed.

Image, quality, color/style, and design/beauty of fashion products are important criteria when purchasing extended brands of casual apparel and home furnishings. Image of fashion products was the strongest predictor when brands were extended from apparel to home furnishings products.

This study was limited to female consumers living in urban areas in one state in the USA and to casual apparel and home furnishings fashion product categories.

Suggests retailers focus on brand or store image when extending brand from apparel to home furnishings and merchandise multiple product categories to increase sales across product categories.

Little research on brand extension of fashion products exists yet this is a growing strategic area of fashion product development and merchandising. This study addresses the need to examine consumer behavior associated with fashion brand extension.

Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel motivation as a predictor of the importance assigned to desired shopping center attributes for three different shopping centers, and their effect on satisfaction, and re‐patronage intention.

Data were collected via mall‐intercept surveys from 624 tourist shoppers at seven shopping centers. A tourist was defined as a person who traveled a distance of at least 50 miles from their home.

Desired shopping center attributes are influenced by travel motivation. For the superregional center, a linear relationship was computed for the exploration travel motive, mall environment, overall satisfaction and re‐patronage intention. Interestingly, overall satisfaction with the shopping center was not a significant predictor of re‐patronage intention in the theme/festival or super off‐price centers.

Given the importance of shopping in the travel agenda, identification and consideration of different travel motivations can facilitate development of the shopping center environment for maximum customer satisfaction. All of the motivations may co‐exist in the same family or tourist unit (e.g. convention attendees). These findings can be particularly useful in designing amenities and targeting promotional campaigns to different audiences.

This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context of shopping.

A self‐administered questionnaire developed from the literature was administered to 217 college students during a scheduled class. They were enrolled at one metropolitan university in a southwestern state in the USA. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.53.

Fashion involvement and positive emotion had positive effects on consumers' fashion‐oriented impulse buying behavior with fashion involvement having the greatest effect. Hedonic consumption tendency was an important mediator in determining fashion‐oriented impulse buying.

This study was limited to college students at one metropolitan university in a southwestern state in the USA and to general fashion products.

Retailers may encourage consumers' positive emotion through strategies such as store design, product displays, package design, and sales. A focus on entertainment, interest, and excitement may be as important as getting the right mix of merchandise and pricing. Other retail strategies might be to stress the relative rationality and non‐economic rewards of impulse buying in advertising efforts; to make impulse purchases more risk free through convenient return policies; and to increase enablers such as offering credit and extending store hours.

Few studies exist for predicting fashion‐oriented impulse buying behavior. This study addresses the need to examine impulse buying behavior related to fashion products.

This paper on Mexican college students aims to examine the effects of general consumer variables (i.e. normative interpersonal influence and brand consciousness) and brand‐specific variables (i.e. perceived quality and emotional value) on purchase intention toward a US apparel brand.

The study is designed to determine the factors influencing Mexican college students' purchase intention toward a US apparel brand. Purchase intention is explained with several variables: normative interpersonal influence, brand consciousness, perceived quality, and emotional value. A total of 256 college students in Mexico participated in the survey.

Using structural equation modeling (SEM), the study finds that Mexican college students' normative interpersonal influence positively affected brand consciousness. Brand consciousness is positively related to emotional value, but not to perceived quality of a US brand. Emotional value positively influences purchase intention toward a US brand, while perceived quality negatively influences purchase intention.

This study provides valuable strategic implications for US retailers who plan to enter the Mexican market. According to the findings of the study, US retailers could focus on the emotional aspects of US brands in order to appeal to Mexican college students, especially those who are brand conscious.

Given that the Mexican market provides growth opportunities for US apparel retailers, there has been a dearth of empirical research on Mexican college students' attitudes and perceptions toward US brands. In this regard, this paper is designed to determine the factors influencing Mexican college students' purchase of US apparel brands.

This study aims to exploit the match‐up effect to fashion collaborations by distinguishing the consumers' fit association at a cognitive and attitudinal level. It seeks to investigate the mediating role of the match‐up perception by identifying the antecedents of match‐up perception and the attitude formation in co‐marketing alliance.

A total of 273 Korean women were surveyed to compare the product/brand associations, and assess the level of match‐up perception and overall attitude toward the two fictitious co‐marketing alliance cases.

The study argued that the match‐up perception mediated between framing criteria and the attitude toward co‐marketing alliance. Usage situation, user identity, and perceived brand equity were valuable factors in the perception of alliance match‐up. This match‐up perception at a cognition level is a necessary condition prior to consumer attitude at an attitudinal level.

The research stimuli are limited to two fictitious alliance cases. Expanding cases to diverse product categories and brands' stimuli enhances the empirical validity. The cross‐cultural approach with diverse regions is further considered for enhancing research reliability.

The study exhibits an innovative fashion collaboration phenomenon. On empirically demonstrating the mediating effect of match‐up perception in the context of co‐marketing alliance, the study suggests the theoretical and practical insights in the Korean and global fashion industries.

Describes how HIV and AIDS are carried and spread, particularly for high‐risk groups, but adds that it is not only behavioural but also those behaviours in conjunction with others. Employs figures and tables for added explanation and emphasis. Chronicles some individual case studies showing different “risk” behaviours and types of “unsafe” practices. Makes clear that the use of varied types of education are of major importance in the fight against ignorance and nonchalance in the battle against AIDS.