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The purpose of this paper is to examine the effect of parental role model in gender entrepreneurial intentions. The authors distinguish between paternal and maternal role models and investigate how their influence on students’ decision to become self-employed is moderated by gender.

The authors use a logit model on a sample of 3.703 university students from Colombia Global University Entrepreneurial Spirit Students Survey 2016.

As pointed out by results, the findings show not only that the presence of parental role model increases entrepreneurial intentions but also that the effect of this influence is moderated by gender.

First, data limitations do not allow us to analyze the ways in which the parent self-employed role model contributes to increasing entrepreneurial intentions. Second, the effects of specific characteristics of father and mother role model, such as education, age, culture and experience in the sector, are not taken into account to assess the link with entrepreneurial intentions.

This study offers a new insight relating parental role model and their impact to increase entrepreneurial intentions among universities student. The findings of this paper offer relevant information to universities policymaker to design of university strategies that promote entrepreneurial activity in Colombia.

Organizations increasingly promote the health and well-being of their employees. There is a growing need for organizations to develop a long-term humanistic approach towards their workforce. This study aims to examine how self-esteem influences the organization, the employee and society within the context of higher education institutions.

The research has been carried out among the teaching and research staff of a higher education institution in Spain. For this, a structured questionnaire was used. Data analysis was conducted using 272 valid questionnaires. A linear regression analysis was used to examine the relationship between self-esteem and the variables of the model.

We identified a positive correlation between self-esteem and productivity, job satisfaction and altruism, where significant differences were observed according to gender, age, seniority and professional category of the teaching staff. The results revealed that teachers with high self-esteem are more productive, satisfied and participate in more altruistic activities than their counterparts with low self-esteem.

This study reveals the importance that worker self-esteem has on their behavior in the work environment and in society as a whole, to improve the overall results of the organization. We identified self-esteem as an attribute that improves productivity, job satisfaction and altruism, that can be used to reduce job turnover intention and improve job retention levels, positively affecting the organization. We also contribute to the achievement of some Sustainable Development Goals. This study offers a theoretical contribution by extending the application of social learning theory to the context of self-esteem within higher education institutions.

The purpose of this paper is to analyze, in the Colombian developing context, the relationship between the presence of women in corporate positions and the financial performance of the company and to know if there are differences between family and non-family firms.

Building on the contingency theory of leadership, which emphasizes that leader’s personality and the situation in which that leader operates influences corporate decision-making, the authors use panel data models on a sample of 54 Colombian public businesses for the period 2008-2015 to test the proposed hypotheses on the relationship between women´s presence in corporate governance positions and financial performance, as well as the difference between family and non-family firms.

The results support that women´s presence in corporate governance positions is positively associated with firm performance. More concretely, the authors find a relationship between women at the top corporate governance structure (as part of the board of directors, top management team and chief executive officer) and firm profitability. Results also indicate that family business, as a type of organization, (negatively) moderates the positive relationship between female participation in top executive positions (board and top executive team) and firm performance.

First, this study is limited to women in corporate positions in large companies listed on the Colombia Stock Exchange, and thus, generalizability for smaller entities may be limited. Second, data limitations do not allow us to investigate ways in which women’s presence in corporate governance structures contributes to improve firm goals.

The authors provide support to the hypothesis that positively relates women’s presence in corporate governance positions and firm performance for the case of Colombia. This serves as a guidance to Colombian regulators, corporate decision-makers and policy-makers to promote the inclusion of women in top hierarchical structures through either mandatory laws or recommendation.

Few studies have addressed the women´s presence in corporate governance positions and contribution to firm performance in developing economies. This study contributes to better understand how women impact performance in contexts where women are underrepresented in corporate governance structure and where there are no laws that pressure firms to appoint women in corporate governance positions.

The potential capabilities and benefits that learning analytics can provide are not fully utilized. A current stream of research suggests that learning analytics has more to offer for continuous improvement of higher education institutions. This study aims to explore the opportunities that data analytics stand to offer higher education and the challenges that plays down its role, adoption and usage in different areas of higher education institutions.

This study adopts a systematic literature review approach in answering the research questions. The critical role of learning analytics and the exploratory nature of research questions justify the use of systematic literature review. The current study used systematic research process adapted and presented by Hallinger (2013) to be used in social sciences in general and in educational leadership and management in particular. A standard process of finding relevant articles and examining reference lists is followed using articles from higher education which is the research context.

An examination of the literature showed that the majority of studies within the sample of articles are empirical representing 53 per cent, 32 per cent are conceptual, while only 15 per cent of the articles are a systematic literature review. Results also show that 58 per cent of the articles are teaching and learning related, 34 per cent are management related, while only 8 per cent are research related. Several challenges and opportunities of learning analytics in the three areas highlighted are presented and discussed.

The benefits and challenges of learning analytics are numerous and scattered in the literature. In this study, a typology related to different educational domains is developed to shed light on the benefits and challenges of learning analytics within particular higher education areas that are relevant to specific stakeholders. Benefits and challenges of learning analytics are classified into being management related, teaching and learning related and research related.

Building on the resource-based view and the configuration theory, the purpose of this study uses a systemic and multidimensional competitiveness index (CI) i.e. that incorporates system constraints among the 10 competitive pillars that form the index to assess the competitiveness level and the connection between competitiveness and economic performance [return on assets (ROA)] in family businesses (FBs).

For the empirical application, the use a unique primary data set drawn from the global competitiveness project (www.gcp.org) that includes information for 77 Colombian FBs for 2017. Cluster analysis is used to evaluate the potential relationship between competitiveness, the configuration of competitive pillars and economic performance (ROA).

The results for the CI show that the main competitive strengths of the analysed firms are related to the introduction of product innovations and networks (suppliers and customers), while the limited use of technologies in their operations and the low online presence are the main competitive weaknesses of these firms. Additionally, the findings of the cluster analysis reveal that different configurations of competitiveness pillars are associated with different performance levels. Therefore, the results contribute to identifying how specific strategies aimed at improving different resources or capabilities contribute to enhance business competitiveness, and ultimately, performance.

By using an index number that takes into account the multiple interactions between resources and capabilities, the proposed analysis not only sheds light on the drivers of competitiveness i.e. resources and capabilities, and its connection to performance but also contributes to understanding the boundaries of the businesses’ competitiveness system, as well as the strategies that can potentially enhance competitiveness, and subsequently, business performance.

This paper aims to investigate how gender diversity in top management – i.e. boardroom and top management positions – affects business performance among Colombian public businesses.

Building on the upper echelon theory which emphasizes that gender in an important characteristic that influences top management’s decision-making, panel data models are used on a sample of 54 Colombian public businesses for the period 2008-2015 to test the proposed hypotheses relating to gender diversity and subsequent business performance.

The results support that gender diversity is positively associated with subsequent business performance. More concretely, the relationship between gender diversity at the top of the corporate hierarchy – in the present case, as CEO and in the top management team – and subsequent performance becomes more evident when performance is linked to business operations (ROA), whereas the positive effect of women’s representation in the boardroom and subsequent performance is significant when performance is measured via shareholder-oriented metrics (ROE).

Few studies have addressed the role of gender diversity on performance in developing economies. This study contributes to better understand how gender diversity affects performance in contexts where women are underrepresented in the top management, and where the appointment of women directors or managers is not driven by regulatory pressures.

The aim of this paper, which analyses the use of sports celebrities in advertising discourse, is to understand the strategic use to which brands put them in their commercial and corporate communication on Instagram.

To this end, a content analysis was performed on the Instagram posts of the brands Santander, Movistar, Red Bull and Iberdrola during the period 2021-2022.

The results indicate that, strategically speaking, these brands use the celebrity endorsement strategy to pursue emotional objectives and to adopt a position depending on the type of user. Likewise, these findings show that they single out uniqueness as the principal celebrity characteristic, while also mainly leveraging sports values, especially competence. These values represented by sports celebrities are markedly social in nature, which implies that they enjoy a degree of public recognition that is transferred to the brand to which they lend their image.

The conclusions connect celebrity endorsers with strategic branding issues and aspects of sports.

An empirical approach is followed here to study the representation of sports celebrities in the advertising of well-known brands linked to the sports world.

The purpose of this paper is to examine the efficiency of the Colombian higher education system, differentiating between public and private universities.

A data envelopment analysis (DEA) model is applied to separately and jointly evaluate the teaching and research efficiencies of universities. The empirical application considers a sample of 78 Colombian universities across the period 2015–2017. A two-stage DEA is performed in which DEA scores are first evaluated and then regressed on potential covariates via truncated regression.

Public universities outperform their private counterparts in terms of teaching and research efficiency, whereas private universities have higher global efficiency. Furthermore, the proportion of PhD faculty positively impacts all dimensions of efficiency and in fact is the only variable improving research efficiency.

First, the data do not permit a direct analysis of the impact of improvements in resources or capabilities on knowledge transfer. Second, policies and their efficiency may be influenced by differences in cultural contexts, regulatory frameworks and knowledge transfer activities. Finally, the country specificity of this research study calls for obvious caution when generalizing and interpreting its findings.

The analysis of this data set will help decision and policy makers identify resources that are used efficiently by universities and interventions for improving resource management by inefficient universities.

Few studies have addressed the efficiency of higher education in developing economies. This paper contributes to the literature by applying a two-stage methodological approach to estimate the efficiency of Colombian universities and provide a better understanding of the factors driving university efficiency.

The purpose of this paper is to evaluate how different strategic choices related to the transitions in-and-out of exporting (export entry, export persistence, export exit) impact employment growth in Romanian small- and medium-sized businesses.

Using linear regression models on a sample of 566 Romanian SMEs, The authors model employment growth as a function of three different dimensions of foreign market participation: export entry, persistence and exit.

Results indicate that exporting is positively associated with employment growth. The findings reveal that the different strategic choices linked to exporting have a differentiating impact on employment growth: while employment growth is more pronounced among new exporters which points to the presence of an impulse effect of exporting, businesses that interrupt their exporting activities report employment losses.

This study underlines the relevance of distinguishing the specific impact of the different export behaviours related to the transitions in-and-out of exporting.

The results of the study fuel the debate on the relevance of promoting policies that encourage exporting among small businesses operating in emerging economies.

This study presents an original analysis of the distinctive effect that different forms of export behaviour related to the transitions in-and-out of exporting have on employment growth. The relevance of this study not only flows from the particular empirical design that simultaneously evaluates different export choices and their specific impact on employment growth.

The purpose of this paper is to analyze the role of the process innovation on export propensity in knowledge-intensive business services (KIBS) firms and non-KIBS firms in Colombia.

For the empirical application, the authors use a unique primary data set drawn from the Global Competitiveness Project (GCP: www.gcp.org) that includes information for 57 Colombian KIBS for 2019. The authors use a binary choice model to test the proposed hypotheses on the relevance of KIBS and process innovation in explaining export propensity.

The results showed a positive relationship between KIBS and business size with an export propensity, but this relationship is non-meaningful. Also, the findings showed a negative and non-significant relationship between a process innovation and business age with the probability to export. On the other hand, the evidence state that KIBS firms encourage the relationship between propensity to export and process innovation, which is to say that they are highly effective to increase the propensity to export. Finally, the industry increases the probability of export propensity.

This study offers a new insight relating to KIBS, process innovation and their contribution to increasing export propensity. The findings of this paper offer relevant information to government policymakers to design strategies that promote export activity in Colombia.