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Judgments and decision are central to entrepreneurship, but capturing them empirically is challenging. Shepherd and Zacharakis (1997) addressed this challenge by identifying metric conjoint analysis as an experimental method capable of capturing the decision policies of actors engaged in entrepreneurial task, creating a “window of opportunity” for entrepreneurship research. On the twentieth anniversary of this chapter, the authors reflect on the impact the ideas had on their own work and careers, while, at the same time, address the possibility that the “typical” conjoint study may have reached the end. From this platform, the authors identify unknown attributes, interactive effects, rich media, mixed methods, and sophisticated data analysis as potential pathways by which conjoint analysis can continue to advance understanding of entrepreneurship. Their conclusion is that when coupled with impactful research questions, innovative uses of conjoint analysis have an important role to play in the future of entrepreneurship research. Hence, the authors believe that Dean A. Shepherd’s and Zach Zacharakis’s bold effort will continue as a quintessential resource for those researchers who wish to tap the mind of entrepreneurs, investors, and other key actors as they traverse the journey of business venturing.

In this study we focus on how conditions of uncertainty shape the entrepreneurial action that underlies opportunity creation. We utilize the basic structure of economic exchange in the context of opportunity creation theory to further investigate the conditions under which an entrepreneur might be expected to act to bring an opportunity into existence. Specifically, we suggest that uncertainty, that is manifest as relational uncertainty and resource uncertainty, shapes the entrepreneurial actions that underlie the creation of opportunities. In a laboratory experiment we test this hypothesis by observing 56 three-person groups engaged in an opportunity creation-focused exchange task. The results of the experiment support the hypothesis that variability in the conditions of uncertainty (relational uncertainty and resource uncertainty) affects the entrepreneurial action that results in opportunity creation. These results lead us then to propose that there exists a theoretically specifiable set of key entrepreneurial actions (one that is others-focused and another that is works-focused). From this analysis we suggest potential directions for future research in the areas of entrepreneurial action and opportunity creation.

Entrepreneurs are often considered to be more willing to bear and manage uncertainty than non-entrepreneurs. However, the available empirical evidence regarding this topic is limited and mixed. By adopting an experimental design, the paper’s purpose is to shed light on a causal mechanism behind decision making under uncertainty.

This paper outlines the performance of a quasi-laboratory experiment that investigates whether a lack of predictive information affects individuals with entrepreneurial intentions in their likelihood to choose uncertainty vis-à-vis certainty. Drawing on prospect theory, it is argued that individuals with entrepreneurial intentions are less sensitive than individuals without entrepreneurial intentions due to a framing effect that occurs when information about probabilities is manipulated. In particular, it is argued that individuals with entrepreneurial intentions are more likely than their comparable counterparts to choose consistently among monetary opportunities that share everything in common but information about probabilities of success.

This study finds support for the argument, as individuals with entrepreneurial intentions have preferences pertaining to uncertainty that are more stable compared to those of individuals without such intentions. The results hold after controlling for a number of alternative explanations, including status quo bias, prior gain effect and degree of risk effect.

The paper tackles a fundamental issue in entrepreneurship—namely behavior under uncertainty—by adopting a novel approach. In particular, an experimental design is used to test for causality between availability of information and choices involving monetary rewards. Results have implications for the understanding of factors that guide entrepreneurial choices under uncertainty and, ultimately, entrepreneurial action.

The purpose of this paper is to enhance the adoption decision of farmers and observe the factors that affect the adoption decision of sustainable agriculture practices (SAP) which is the major motivating force of Malaysian economy. The idea behind this study is to transfer knowledge to paddy farmers within regional areas of Malaysia and to comprehend their understanding of social innovation and sustainable agriculture engineering and their overall significance. The outcome of this research will suggest a strategic extensive plan to encourage the use of SAP and also help to develop SAP helping toward building a sustainable society.

This paper encompasses three phases: analyzing the process of SAP among Malaysian Paddy farmers, to agricultural industrialization, until the stage of SAP led by farmer’s co-operatives, discussing the relevant practice together with literature and historically evidencing that there is no better way to promote SAP among regional paddy farmers within Malaysia.

Initial objective of this paper is to establish a thoughtful approach to enable the society to bridge a gap between embracing sustainability. The second objective investigates the misconception among farmers about social innovation. Furthermore, the study builds the conceptual framework and examines the relationship among the relevant constructs, this framework is critically examining the literature within paddy farming context. Harmoniously, there has been limited empirical research performed on the decision of adoption toward SAP usage among paddy farmers in Malaysia.

The clear worth of this research paper is the illustration from past reviews and practices to endorse SAP usage among paddy farmers in Malaysia. Another literature review suggests that these countermeasures comprehensively, historically, and theoretically are proven result oriented. The information about SAP will be beneficial for farmers and policy maker who are interested in the advancement. This learning delivers a comparative summary of knowledge transfer influencing farmer’s intention and behavior of sustainable agriculture engineering to adopt green technology. In a future study, these construct will be empirically tested.

The purpose of this paper is to explore the start-up intention among the female population in Saudi Arabia using the social cognitive theory (SCT).

This paper is based on the Global Entrepreneurship Monitor nationwide survey of 1,835 adult females in 2017. This is one of the most comprehensive surveys for assessing the start-up climate across the globe including Saudi Arabia. The data have been analyzed using simple techniques such as chi-square statistics, correlation, and logistics regression. The factors affecting start-up intentions have been identified using the social cognitive theory (SCT).

Out of 1,835 adult females surveyed under Global Entrepreneurship Monitor, 568 of them have reported start-up intention, i.e. 31.9 percent. The profile of females with and without start-up intention has been mapped in terms of age, family size, working status, education level, region, and citizenship to understand the potential group. The results of the correlation coefficient indicated a significant and positive relationship between start-up intention (SI) among females and self-efficacy (SE), career choice (CC), employment generation (EG), and social welfare (SW). The regression estimates proved that both the constructs, i.e. self-efficacy beliefs and outcome expectations of the social cognitive model are positive and significant.

The result of this paper provides empirically meticulous evidence for understanding the start-up intention of females in Saudi Arabia based on the social cognitive theory. This study provides a key strategy for changing the start-up ecosystem for females in the Kingdom of Saudi Arabia. By focusing on the required knowledge, skill, and experience among females belonging to young, small family size, not-working and having higher family income may provide better start-up intention for all those who are willing to venture into a new business as a career choice, have the intention to create jobs and wish to solve social problems.

Considering the current focus of the government for establishing a knowledge-based economy by promoting new programs in the kingdom for start-ups and SMEs, the findings of this research can be valuable for the rapid acceleration of a new model of growth supported by the grass-root rise of women entrepreneurs.