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The main purpose of this study is to analyze how consumers’ visual attention to wine label design correlates with their preferences. Accordingly, this study uses quantitative eye-tracking metrics to understand which design proposal has greater visual salience. A more specific objective was to assess which design proposal was preferred to be marketed.

The experiment involved evaluating of three different labeling proposals of an Italian winery. Infrared eye-tracking was used to measure implicit eye movements on the three bottles displayed, simultaneously, on a computer screen. A generalized linear model was used to test how consumers' visual attention to wine label design correlated with their preferences.

The design proposals were evaluated significantly differently, with one set being preferred. In general, a strong positive relationship was found between pausing to peruse a specific design proposal and making an explicit choice of the same bottle.

The main limitation of the experiment concerns the sample interviewed. As the sample is homogeneous, the results may not be generalizable to other segments. Furthermore, the addition of electroencephalographic devices that monitor brain activity could provide crucial information for understanding consumer behavior during the purchase decision-making process.

Eye-tracking methods could be useful for designers and wine producers during the evaluation process of design projects.

The use of eye-tracking for evaluating design proposals before placing a product on the market is relatively novel. This method provides objective, quantitative and predictive information on consumer preferences contributing guidelines to designers and marketers during the product conception phase.

Wine packaged tours as a specific aspect of wine tourism have so far been neglected in research, for this reason, the purpose of this study is to study the key elements for the success of the wine tour in Tuscany (Italy), evaluating the points of strength and weakness.

The study combines approaches of text mining, sentiment analysis and natural language processing, drawing on data from the TripAdvisor platform, obtaining through an automatic procedure 9,616 reviews from 600 tours in the years 2010–2020.

The authors identified six elements of successful wine tours expressed by research subjects: tour guide; logistical aspects; the quality of the wine; the quality of the food; complementary tourist and recreational activities; the landscape and historic villages. The key strength associated with success was the integration of the leading wine product with food, landscape and historic villages, while the main criticisms were concerned with the organization and planning of the tour. Furthermore, the tour guide also plays a fundamental role in consumer satisfaction.

The limitations of the method were linked to the origin of the data used. The main one is that TripAdvisor does not allow you to have social and personal information about the tourist who wrote the review; therefore, the methods are substantially complementary to the traditional survey through questionnaires.

The proposed model can be used both by professionals to improve the quality of their products and by policymakers to promote the territorial development of quality wine-growing areas.

The proposed model can be useful for policymakers to promote the territorial development of quality wine-growing areas.

The methodology we tested is easily transferable to many countries and to the authors’ knowledge, for the first time attempts to combine multidimensional scaling, sentiment analysis and natural language processing approaches.

This introductory paper aims to place the contributions to this special issue within the context of the recent impact of globalisation on the wine industry, characterised by rapidly growing and evolving international markets, the expansion of New World wines on international markets, and the response of Old World rivals to New World competition.

This paper examines the new competitive environment in the wine industry created by globalisation and outlines the way in which the authors of the papers in this special issue have contributed to an understanding of that environment.

This paper reflects a renewed academic interest in winemaking, one of the most dynamic and rapidly developing agricultural sectors.

The paper hightlights how the authors of the papers in this special issue have contributed to an understanding of this new competitive environment.

This paper aims to offer an insight into the fundamental structural changes that the wine sector world‐wide is undergoing as a result of globalisation and mounting international competition.

The most important recent trends in wine production, consumption and distribution are analysed and possible future scenarios for the wine industry outlined. The constraints and opportunities that wine operators are facing and are likely to face in the future are also examined, as is competition between Old World and New World producers. In this context, an analysis of the structure of the Italian wine industry serves to underscore the importance of the local factor and its link to quality as a competitiveness tool.

Globalisation has boosted competition between Old and New World producers. However, varying structures of production suggest the appropriateness of adopting competitive strategies shaped according to the varying relationship between different producers and their distribution (and especially major retail chain) networks, notably with respect to quality segments. For Old World producers a very important role will be played by product differentiation and the combination of tradition and innovation.

This paper examines the options open to such producers, notably in Italy where strategies adopted vary according to economies of scale.