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This meta-analysis aims to examine and compare the pleasant ambient scent effects on consumers’ affective, cognitive and behavioural responses in the retail and hospitality sectors.

55 articles, including 102 effect sizes, are collected from electronic databases and search engines. The effect of pleasant ambient scents on consumer responses is examined using meta-regression analysis.

The results show a positive effect of pleasant ambient scent on all responses in both sectors, while the effects on cognitive and behavioural responses are stronger in hospitality than retailing. Moreover, the scent effects in hospitality research vary with method aspects, including sampling frame, research design, setting and location.

The findings provide theoretical insights on the sensory tangibilization of experience and methodological insights on designing scent research.

The stronger effect of pleasant ambient scents on cognitive and behavioural responses in a hospitality environment signals that contextual differences should not be neglected. Moreover, hospitality researchers need to stay vigilant to the methodological influence on the findings about scent effects. These findings enrich the sensory marketing literature, in which contextual comparison is scarce.

This paper aims to examine the dynamics of emotional cues and cognitive cues in review fakeness. Additionally, the boundary condition (i.e. review valence) for the dynamics between emotional cues and cognitive cues is investigated.

This research conducted two studies, which analyzed restaurant and hotel reviews collected from Yelp.com. The authors adopted linguistic inquiry and word count 2015 to code review contents and tested the hypotheses using logistic regression.

Fake reviews contain more emotional cues compared with authentic reviews. Moreover, the dynamics of emotional cues and cognitive cues are salient among negative reviews.

This research provides implications to identify fake online reviews based on linguistic cues.

This research contributes to the literature by revealing the competition of mental resources between emotional and cognitive systems when deception is for harming others. Grounded in interpersonal deception theory, this paper investigates the interactive effect and complements the literature, which mainly used emotional cues and cognitive cues individually to detect fake reviews.