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Article
Publication date: 14 February 2019

Aronté Marie Bennett, Chris Malone, Kenyn Cheatham and Naina Saligram

The cultivation and maintenance of a brand is becoming increasingly important as politicians seek to connect with constituents. Through the lens of social cognition and group…

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Abstract

Purpose

The cultivation and maintenance of a brand is becoming increasingly important as politicians seek to connect with constituents. Through the lens of social cognition and group dynamics, this paper aims to understand the impact of evaluations of politician brands on voter intentions.

Design/methodology/approach

Three studies utilize the social cognition constructs of warmth and competence from the stereotype content model (SCM) and Brands as Intentional Agents Framework (BIAF) to evaluate the impact of brand perceptions on voting intentions, comparing fit between the models. The first study establishes the impact of these perceptions on existing politicians. The second study replicates these effects while controlling for party affiliation and extraneous factors and explicitly studies politicians as brands. The third study examines the formation of perceptions and assumptions when full information is unavailable.

Findings

Social cognition and group dynamics drive responses to politician brands. The data herein support perceptions of warmth and competence as significant predictors of voting intentions. Dependent upon whether the politician is being evaluated as a brand or a person, BIAF or SCM predicts the dimension that will be most impactful. These patterns persist in the absence of full information. As expected, voting intentions increased significantly when the voter was of the same (vs opposing) party as that of the candidate.

Research limitations/implications

Conducted during an election year, evaluations of politicians are susceptible to the current political climate and the predominantly two party political system in which the studies were conducted. The design of Studies 2 and 3 addresses some of these limitations. Results point toward the interrelated nature of warmth and competence perceptions and the usefulness of applying both BIAF and SCM to understand how voters view politicians and the drivers of voting intentions.

Practical implications

This study evidences the depth to which perceptions of candidates impact voting intent, establishing politicians’ unique position as both brands and people. These findings prove useful in interpreting the outcome of elections this year, and beyond.

Originality/value

Expanding a limited body of existing research, this work contributes to our understanding of the application of SCM within the context of politician brands. As the first concurrent investigation of SCM and BIAF, these findings are of value to political strategists and academics alike. The contribution is augmented by the consideration of the impact of party affiliation and missing information.

Details

Journal of Product & Brand Management, vol. 28 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 18 August 2014

Sharon Schembri

1010

Abstract

Details

Journal of Product & Brand Management, vol. 23 no. 4/5
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 12 October 2015

Chris B Malone, Hamish Anderson and Peng Cheng

The purpose of this paper is to use firm-level data to examine whether the political cycle differentially relates to small vs large firms in New Zealand; a country that operates a…

1296

Abstract

Purpose

The purpose of this paper is to use firm-level data to examine whether the political cycle differentially relates to small vs large firms in New Zealand; a country that operates a unicameral political system has a short three-year political term and a right-of-centre stock market premium exists.

Design/methodology/approach

Using firm-level data from 1972 to 2010, the authors examine monthly returns during right-of-centre National governments and left-of-centre Labour governments. The authors apply Santa Clara and Valkanov (2003) regression analysis approach to examine the political cycle impact on firm returns.

Findings

Like in the USA, New Zealand’s political cycle premium is driven by small firms; however, the results are opposite. In New Zealand, periods governed by the right of the political spectrum produce significantly higher stock returns than those from the left and this finding is primarily driven by small firms who perform particularly poorly under left-of-centre governments.

Research limitations/implications

Small firms were relatively heavily affected by the move to an open, deregulated economy; they were also less able to cope with tight monetary conditions, and periods of sharply falling inflation. New Zealand’s three-year political term may encourage newly formed governments to implement relatively fast moving shifts in policy where a more reasoned and steady approach would be warranted.

Originality/value

This is the first paper to use firm-level data outside of the USA to examine the political cycle impact.

Details

Managerial Finance, vol. 41 no. 10
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 8 February 2016

John D. Finnerty, Shantaram Hegde and Chris B Malone

The purpose of this paper is to examine the hypothesis that a period of sustained supernormal firm performance (for up to five years before fraud commission) creates financial…

1523

Abstract

Purpose

The purpose of this paper is to examine the hypothesis that a period of sustained supernormal firm performance (for up to five years before fraud commission) creates financial pressure on actors/agents so they have a propensity to behave fraudulently to keep the good times (apparently) rolling.

Design/methodology/approach

Applying the Fama and French (1993) three-factor model using a range of calendar time portfolio methodologies, the authors measure abnormal drifts in stock performance in periods up to five years before alleged fraud commission dates. The authors examine a sample of 561 US firms subject to enforcement actions initiated by the Securities and Exchange Commission (SEC) and the Department of Justice (DOJ) over 1968-2009.

Findings

The authors find that sustained firm-specific positive stock price performance for up to five years followed by the almost inevitable adverse shock, which eventually brings the good times to an end, generally precedes corporate fraud. Fraud occurs when firm managers engage in misconduct in a misguided attempt to keep the good times (apparently) rolling despite the negative shock.

Research limitations/implications

The sample is restricted to firms with trading histories on the stock market prior to the misconduct, and to firms contained in the Federal Securities Regulation database of US firms subject to enforcement actions initiated by the SEC and the DOJ over 1968-2009.

Practical implications

The desire to keep the good times rolling appears to be a very important driver of fraudulent behavior, even after controlling for the executive compensation incentive effects and business cycle effects emphasized in prior studies. The robust findings of positive abnormal returns for up to five years preceding initial fraud commission suggest that regulators and investors would be well-advised to scrutinize the behavior of firms that exhibit surprisingly persistent superior performance over an extended period. If the financial results appear too good to be true, a closer examination might just reveal that they indeed are.

Social implications

While most investors generally like to see the “good times keep rolling” this pressure can create ethical dilemmas for managers.

Originality/value

Unlike most other papers in this area of the literature, which concentrate on the pre-fraud disclosure, the authors investigate the firm’s performance in the pre-fraud commission period. The authors find that the commission of the alleged fraud is preceded by a sustained period of surprisingly good performance of up to five years in length. The authors believe that the paper provides empirical evidence that supports the hypothesis that a period of sustained supernormal firm performance (for up to five years before fraud commission) creates financial pressure on actors/agents so they have a propensity to behave fraudulently to keep the good times (apparently) rolling.

Details

Managerial Finance, vol. 42 no. 2
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 1 January 1992

Brewster Kahle, Harry Morris, Franklin Davis, Kevin Tiene, Clare Hart and Robin Palmer

In this paper we present a corporate information system for untrained users to search gigabytes of unformatted data using quasi‐natural language and relevance feedback queries…

Abstract

In this paper we present a corporate information system for untrained users to search gigabytes of unformatted data using quasi‐natural language and relevance feedback queries. The data can reside on distributed servers anywhere on a wide area network, giving the users access to personal, corporate, and published information from a single interface. Effective queries can be turned into profiles, allowing the system to automatically alert the user when new data are available. The system was tested by twenty executive users located in six cities. Our primary goal in building the system was to determine if the technology and infrastructure existed to make end‐user searching of unstructured information profitable. We found that effective search and user interface technologies for end‐users are available, but network technologies are still a limiting cost factor. As a result of the experiment, we are continuing the development of the system. This article will describe the overall system architecture, the implemented subset, and the lessons learned.

Details

Internet Research, vol. 2 no. 1
Type: Research Article
ISSN: 1066-2243

Content available
Article
Publication date: 7 August 2017

Jing Liao and Jing Chi

425

Abstract

Details

Pacific Accounting Review, vol. 29 no. 3
Type: Research Article
ISSN: 0114-0582

Article
Publication date: 20 March 2019

Marc Fetscherin, Francisco Guzman, Cleopatra Veloutsou and Ricardo Roseira Cayolla

This paper aims to outline the role of brands as relationship builders and to offer a better understanding of the recent developments and key literature in the area of…

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Abstract

Purpose

This paper aims to outline the role of brands as relationship builders and to offer a better understanding of the recent developments and key literature in the area of consumer–brand relationships.

Design/methodology/approach

This paper is an editorial based mainly on a literature review on consumer–brand relationships. It uses the sentiment range and passion intensity to position various brand relationship constructs. This work follows the same bibliometric-analysis approach used by Fetscherin and Heinrich (2014) and looked for publications in the Web of Science on brand relationships, with reference to Fournier’s (1998) seminal work and data collected for the period between January 2010 and November 2018.

Findings

First, this work presents the key consumer–brand relationship terms and positions the work on brand love, brand like, brand hate, brand dislike and brand indifference. In addition, the bibliometric analysis offers a number of insights into the current state of the academic research in the area of consumer–brand relationships, including a clear indication that the research on consumer–brand relationships is increasing.

Originality/value

This work and the whole special issue together help in the understanding of brands as relationship builders, clearly explaining the continuum from strong positive or negative relationships with brands to no relationship with brands and the current state of research in the area.

Details

Journal of Product & Brand Management, vol. 28 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Abstract

Details

Tattoos and Popular Culture
Type: Book
ISBN: 978-1-83909-215-2

Article
Publication date: 28 February 2018

Chris Archer-Brown and Jan Kietzmann

This paper aims to examine if (and how), enterprise social media (ESM) can be understood as a strategic knowledge management phenomenon to improve organizational performance.

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Abstract

Purpose

This paper aims to examine if (and how), enterprise social media (ESM) can be understood as a strategic knowledge management phenomenon to improve organizational performance.

Design/methodology/approach

This paper uses intellectual capital theory and its functional building blocks to organize different types of the ESM platforms, based on secondary data. It then connects these findings to the underling intellectual capital tenets to introduce a conceptual model that explicates how ESM impacts strategic knowledge management, and vice versa.

Findings

This paper concludes that ESM provides a unique complement to traditional strategic knowledge management. The authors argue that ESM differs substantially from other contexts in which intellectual capital has been applied, and extend intellectual capital with three appropriate dimensions (human, social and structural capital). Given the potentially disruptive nature of ESM, this framework helps firms understand the nature of the changes that are needed.

Originality/value

The paper provides the first review of the business needs that are served by the software functions and management processes under the ESM banner. This original contribution takes the intellectual capital and strategic knowledge management discussions from their usual high levels of abstraction and relates them to the real world of ESM, focusing on outcomes. Its unique “Intellectual Capital Framework for the Socially Oriented Enterprise” includes distinct, testable propositions that provide a practical approach to strategically planning, implementing and optimizing ESM.

Details

Journal of Knowledge Management, vol. 22 no. 6
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 1 June 2005

James F. Morgan

A religious revival is occurring in the United States today as the traditional wall preventing faith from entering the work place is crumbling. With workers increasingly…

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Abstract

A religious revival is occurring in the United States today as the traditional wall preventing faith from entering the work place is crumbling. With workers increasingly practicing their religion at work, employers face a growing cavalcade of dilemmas, including those where employees discuss religious tenets, wear religious symbols, object to employer edits on the basis of faith, and proselytize. The faith/work challenge is made even more complex because of the greater number of religions practiced today (both traditional religions based on Judeo‐Christian principles and the so‐called “immigrant religions” that have blossomed during recent decades) coupled with the growing popularity of a host of “spirituality” movements. As the mixing of faith and work becomes common place, employers and employees naturally look to the law to establish concomitant rights and duties.

Details

Managerial Law, vol. 47 no. 3/4
Type: Research Article
ISSN: 0309-0558

Keywords

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