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The effective transfer of knowledge within an organization is critical for its sustainable competitive advantage. Based on the norm of reciprocity, it can be concluded that individuals’ primary motivation to transfer their treasured knowledge can be summarized as “trust,” that is, the individuals trust their selfless transfer behavior can be reciprocated by the recipients in the future.

In this study, a simulation model based on knowledge transfer behavior and reciprocal trust between individuals is built through agent-based modeling and simulation to investigate the factors that influence the efficiency of knowledge transfer within an organization.

Experiments are performed to test the impact of reciprocal trust and organizational structure on the efficiency of knowledge transfer.

The results indicate a significant role of key elements of reciprocal trust and organizational structure, which provides relevant practical guidance for both individuals and organization managers in the context of knowledge transfer.

The purpose of this paper is to construct some negative grey relational analysis models to measure the relationship between reverse sequences.

The definition of reverse sequence has been given at first based on analysis of relative position and change trend of sequences. Then, several different negative grey relational analysis models, such as the negative grey similarity relational analysis model, the negative grey absolute relational analysis model, the negative grey relative relational analysis model, the negative grey comprehensive relational analysis model and the negative Deng’s grey relational analysis model have been put forward based on the corresponding common grey relational analysis models. The properties of the new models have been studied.

The negative grey relational analysis models proposed in this paper can solve the problem of relationship measurement of reverse sequences effectively. All the new negative grey relational degree satisfying the requirements of normalization and reversibility.

The proposed negative grey relational analysis models can be used to measure the relationship between reverse sequences. As a living example, the reverse incentive effect of winning Fields Medal on the research output of winners is measured based on the research output data of the medalists and the contenders using the proposed negative grey relational analysis model.

The definition of reverse sequence and the negative grey similarity relational analysis model, the negative grey absolute relational analysis model, the negative grey relative relational analysis model, the negative grey comprehensive relational analysis model and the negative Deng’s grey relational analysis model are first proposed in this paper.

The color TV industry in China has become a mature industry. Its development demonstrates and provides reference implications for how developing industries within a country can achieve a technological leap. This paper aims to address this issue.

An exploratory case study approach is taken to find the key factors in the technological catch‐up of China's traditional industry.

In the study it is found that China's color TV industry, as a mature traditional industry, has four‐dimensional key factors affecting the catch‐up of technology in the flat‐panel stage: market; merger and acquisition; international cooperation innovation for patent; and the roles of internal reform. “Market” is the window of opportunity and challenge; “merger and acquisition” is the key factor for making the patent convert from external mode to internal mode by deviant‐track. The “international cooperation innovation for patent” is also a key factor to ensure achievement of technology catch‐up and sustainable technological innovation. The role of internal reform promoter is the key factor in the technological catch‐up process in which taking entrepreneur as the core.

The article describes Changhong's flat‐panel TV technology catch‐up mode, analyzes four‐dimensional key factors affecting the technology catch‐up of China's color TV industry; the Chinese color TV industry as mature industry; and discusses which developments have demonstrated how to achieve a technological leap in developing industries.

The concept of green buildings (GBs) in contemporary building design has risen in popularity with the rapid economic development resulting from globalization. The primary objective of this research is to provide an impetus to improve the methods of green technology adaptation, taking the Russian Federation as an example.

Globally, the first green building rating systems were implemented in the 1990s. The Russian Federation had launched its national green building rating systems apart from the international green building rating systems that were implemented in the country.

Based on qualitative analysis, a common approach in the Russian market for certifying green construction was identified. The collected information can be considered evidence of market entry and aid in preparation for possible market shocks.

Furthermore, the study determined seven significant rating measures that were generally applied by various green building rating systems, and the most influential rating measure was “energy,” followed by “site,” “indoor environment,” “land and outdoor environment,” “material,” “water” and “innovation.” Additionally, this study determined the primary research endeavors of the analyses of contemporary green building rating systems and presented the scope for future research.

The purpose of this study is to investigate the heat resistance and heat-resistant oxygen aging of 4-nitrophthalonitrile-etherified cardanol-phenol-formaldehyde (PPCF) to further use and develop the resin as the matrix resin of high-temperature resistant adhesives and coatings.

PPCF resin was synthesized by 4-nitrophthalonitrile and cardanol-phenol-formaldehyde (PCF). The structures of PPCF and PCF were investigated by Fourier transform infrared, differential scanning calorimetry and proton nuclear magnetic resonance. In addition, the heat resistance and processability of PPCF and PCF resins were studied by dynamic mechanical analysis, thermogravimetric analysis, scanning electronic microscopy (SEM), X-ray diffraction (XRD) techniques and rheological studies.

The results reveal that PPCF forms a cross-linked network at a lower temperature. PPCF resin has excellent resistance under thermal aging in an air atmosphere and that it still had a certain residual weight after aging at 500°C for 2 h, whereas the PCF resin is completely decomposed.

4-Nitrophthalonitrile was introduced into PCF resin, and XRD and SEM were used to investigate the high temperature residual carbon rate and heat-resistant oxygen aging properties of PPCF and PCF resins.

The purpose of this study was to investigate the microstructural evolution and hydrolytic stability of poly(phenylborosiloxane) (PPhBS) to further use and develop the oligomers as heat-resistant modifiers.

PPhBS was synthesized by direct co-condensation of boric acid (BA) and phenyltriethoxysilane (PTEOS). The structural evolution of PPhBS at high temperature was investigated by Fourier transform infrared (FTIR) spectroscopy, thermogravimetric analysis (TGA), differential thermal analysis (DTA), in situ diffuse reflectance infrared Fourier transform spectroscopy (DRIFTS) and 29Si nuclear magnetic resonance (NMR) spectroscopy. In addition, the change in the morphology of the PPhBS powder was examined to demonstrate the evolution of the chemical bonds, and the hydrolytic stability of PPhBS was investigated by a combination of X-ray diffraction (XRD) analysis, measurement of the mass loss in water and FTIR spectroscopy.

The results revealed that a cross-linking network was gradually formed with increasing temperature through the condensation of the residual hydroxyl groups in PPhBS, and the Si-OH and B-OH bonds remained even at a high temperature of 450°C. Furthermore, heat treatment improved the hydrolytic stability of the oligomer. The hydrolysis of the B-O-B bonds in PPhBS was reversible, whereas the Si-O-Si and Si-O-B bonds were highly resistant to hydrolysis.

The prepared PPhBS can be used as a heat-resistant modifier in adhesives, sealants, coatings and composite matrices.

Investigation of the structural evolution of a polyborosiloxane at high temperature by DRIFTS is a novel approach that avoided interference from moisture in the air. The insoluble mass fraction and the FTIR spectrum of PPhBS washed with water were used to investigate the hydrolytic stability of PPhBS.

The purpose of this paper is to explore the prediction of competitive response based on the characteristics of market and non‐market actions comprehensively, and develop a four‐stage decision‐making model of firm's competitive action, which is significant for Chinese practicing managers when formulating and implementing the strategies, and further predicting competitors' strategic choices.

The research adopted the method of structured content analysis and carried out the survey in Chinese home appliance industry, mainly covering the largest firms, including TCL, Hisense, Changhong, Konka, Haier, and Skyworth. The method of multiple regression analysis was employed to test the hypotheses.

The results show that in order to comprehensively forecast competitor's responding behaviors, the firms could not only limit their perspective to market field but also pay attention to non‐market. Additionally, in the process of dynamic interaction, the attacking or responding action is not independent and it is related significantly to another three type decisions, which are market and non‐market, strategic and tactic, and collective and individual. Further, the study asserts that, in market field, tactic activity is more likely to trigger competitor's response than strategic one, while in non‐market, the situation is just the opposite. Meanwhile, the study figured out that individual market attack is easier to trigger individual market and non‐market response, as well as collective market response. While for non‐market action, whatever it is individual or collective, both would be easy to provoke competitor's collective response.

The research findings extend the existing competitive interaction theory to non‐market field. When forecasting competitor's choice of the competitive action, the firms could not only limit their perspective to market field but also pay attention to non‐market, attaching importance to certain situation of competitor's taking such non‐market action as corporate philanthropy, etc. to launch an attack or a response for gaining competitive advantage.

The purpose of this study is to assess the SERVQUAL instrument reliability and validity and apply the SERVQUAL instrument in China's mobile communication setting.

A mail survey was conducted at a major mobile communications company in mainland China. Instrument reliability and validity were examined. Exploratory and confirmatory factor analyses were conducted.

The adapted SERVQUAL instrument is a valid and valuable tool to measure service quality. Service convenience is an important additional dimension of service quality in China's mobile communications setting. The dimension of “empathy” may need revision.

Future research involves assessment of the service convenience dimension and examination of the relative importance of SERVQUAL dimensions in other settings.

SERVQUAL is a valid instrument to measure service quality in China's mobile communications setting. Providing convenience to customers also is critical for service quality improvement. Improvements to some SERVQUAL dimensions may be more beneficial than improvements to others.

This is a pioneer study of the SERVQUAL scale in China's mobile communications setting. This study provides useful insights and guidance for managers to measure and improve service quality.

The purpose of this paper is to propose a hybrid position/force control scheme using force and vision for docking task of a six degrees of freedom (6-dof) hydraulic parallel manipulator (HPM).

The vision system consisted of a charge-coupled device (CCD) camera, and a laser distance sensor is used to provide globe relative position information. Also, a force plate is used to measure local contact forces. The proposed controller has an inner/outer loop structure. The inner loop takes charge of tracking command pose signals from outer loop as accurate as possible, while the outer loop generates the desired tracking trajectory according to force and vision feedback information to guarantee compliant docking. Several experiments have been performed to validate the performance of the proposed control scheme.

Experiment results show that the system has good performance of relative position tracking and compliant contact. In whole docking dynamic experiment, the amplitudes of contact forces are well controlled within 300 N, which can meet perfectly the requirement of the amplitude being not more than 1,000 N.

A hybrid position/force control scheme using force and vision is proposed to make a 6-dof HPM dock with a moving target object compliantly.

Marketing.

Target audience this decision case has been tried and tested in a classroom setting with final-year undergraduate BBA students and postgraduate students studying an MSc in marketing. The specific course in which this case was used was marketing management in China. This case may also be suitable for an undergraduate or masters level courses in consumer behaviour, distribution management or marketing in China. The case covers environment analysis, market segmentation, consumer behaviour and distribution channels.

Skyworth, a Chinese manufacturer of television sets, was faced with some major decisions. Government subsidies on consumer purchases of household appliances had stimulated demand for TV sets especially in rural areas. However, there were limited distribution channels serving rural areas. Large-scale nationwide chain stores like Gome and Suning served mainly urban areas and top-tier cities. These retailer chains were less interested in selling TV sets as their profit margins were lower. How should Skyworth set up its distribution network to take advantage of the growth in rural markets? Establishing its own channel network would involve huge investments that would affect Skyworth's profits in the next few years. Relying on existing retailer chains may not give it the coverage it wanted. Skyworth's brand reputation had also suffered because of poor product quality and customer support. Can the distribution channel network help to improve its brand reputation and customer loyalty? This case highlights how government policies in China can shape the growth of the household appliance market and change consumption patterns.

By studying this case, students will: 1. Examine how environmental factors affect television manufacturers in China; 2. Understand the buying behaviour of rural households for household appliances; 3. Examine distribution channels in an emerging market; 4. Evaluate a company's product portfolio strategy; and5. Suggest segmentation bases for the market for television sets in China.

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