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Article
Publication date: 15 September 2022

Anna Farmaki, Elias Hadjielias, Hossein Olya, Babak Taheri and Maria Hadjielia Drotarova

The purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019 (COVID-19

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Abstract

Purpose

The purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019 (COVID-19) pandemic. Specifically, the authors examine the messages of international companies' CSR communication to customers during the pandemic, focusing particularly on the companies' posts on Twitter. In addition to identifying what international companies communicate, the authors determine the motives of companies' COVID-19-related CSR communication as well as how companies strategically approach CSR communication.

Design/methodology/approach

Using Nvivo, the authors carried out content analysis of the COVID-19-related tweets of the Fortune top-100 companies using Twitter's ‘advanced search’ tool. The analysis included tweets posted between 1 February 2020 and September 2021, a period that represents the peak of the pandemic.

Findings

Study findings indicate that COVID-19-related CSR responses of international companies are driven by commitment to organizational values, attainment of recognition for timely response to COVID-19, altruistic motives to combat COVID-19 and congruence with social movements that create expectations from customers to respond to the COVID-19 pandemic. Most companies adopt a response strategy to CSR communication, by informing customers of their COVID-19 responses in relation to several issues such as alterations in companies' processes and the impacts of the pandemic on health.

Practical implications

The study suggests that the CSR practices of companies should be strategically embedded in organizations' international marketing plans and not remain just on-off responses to crises should marketing-related benefits be obtained. Several recommendations are made to strengthen companies' adoption of a proactive, engagement-oriented approach to CSR communication.

Originality/value

The CSR communication of international companies during external crises has not been sufficiently studied in relation to international marketing, as most studies considered internal corporate crises. Focusing on an external crisis (COVID-19 pandemic) with global impacts, this study advances existing knowledge on international companies' CSR communication to their customers. Additionally, this study offers new insights on the role of integrated, coordinated and consistent CSR messages and strategies, which are targeted to the needs and expectations of domestic and international customers in response to COVID-19 pandemic.

Details

International Marketing Review, vol. 40 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Book part
Publication date: 19 October 2020

J. S. Osland, M. E. Mendenhall, B. S. Reiche, B. Szkudlarek, R. Bolden, P. Courtice, V. Vaiman, M. Vaiman, D. Lyndgaard, K. Nielsen, S. Terrell, S. Taylor, Y. Lee, G. Stahl, N. Boyacigiller, T. Huesing, C. Miska, M. Zilinskaite, L. Ruiz, H. Shi, A. Bird, T. Soutphommasane, A. Girola, N. Pless, T. Maak, T. Neeley, O. Levy, N. Adler and M. Maznevski

As the world struggled to come to grips with the Covid-19 pandemic, over twenty scholars, practitioners, and global leaders wrote brief essays for this curated chapter on the role…

Abstract

As the world struggled to come to grips with the Covid-19 pandemic, over twenty scholars, practitioners, and global leaders wrote brief essays for this curated chapter on the role of global leadership in this extreme example of a global crisis. Their thoughts span helpful theoretical breakthroughs to essential, pragmatic adaptations by companies.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-83909-592-4

Keywords

Article
Publication date: 21 December 2022

Hadeer Mounir and Heba Ali

This research aims at synthesizing the existing body of literature on the role of environmental, social and governance (ESG) during the Covid-19 global pandemic, identifying the…

Abstract

Purpose

This research aims at synthesizing the existing body of literature on the role of environmental, social and governance (ESG) during the Covid-19 global pandemic, identifying the research agenda and perspectives on the role of ESG during times of economic turbulences and pointing to gaps and future research directions in this area.

Design/methodology/approach

A literature review of academic articles that focus on the role of ESG investments during the Covid-19 pandemic is conducted. These studies are identified based on searching/containing the keywords “ESG”, “Corporate Social Responsibility (CSR)”, “Sustainability” and “Sustainable Finance” in combination with one or more of the following terms: “Covid-19”, “Pandemic” “and Crisis”. Then, the authors explore the key directions/themes in these papers, and highlight the main gaps and areas that are evolving as future research opportunities.

Findings

The empirical findings provide overall compelling evidence in support of the role of ESG during times of crisis, especially when it comes to stock risk and volatility. For example, several studies report that ESG stocks are associated with superior stock performance (higher stock returns and firm value) during the pandemic, while other studies report that ESG act as a risk protection tool during times of crisis, as they document that ESG stocks are associated with lower volatility and lower downside risk during the Covid-19 crisis.

Originality/value

To the best of the authors knowledge, no review of the literature on the role that ESG plays during crises and pandemics has been conducted before. Thus, it fulfills this research gap in the literature.

Details

Management & Sustainability: An Arab Review, vol. 2 no. 3
Type: Research Article
ISSN: 2752-9819

Keywords

Article
Publication date: 11 July 2023

Steven Brewer and Rebecca Imes

This study examines how the world's largest business-to-business (B2B) firms communicated about coronavirus disease 2019 (COVID-19) on LinkedIn during the first months of the…

Abstract

Purpose

This study examines how the world's largest business-to-business (B2B) firms communicated about coronavirus disease 2019 (COVID-19) on LinkedIn during the first months of the pandemic. A Situational Crisis Communication Theory (SCCT) framework (Coombs, 2004) is used to assess how pandemic message themes resembled and differed from those utilized in past crises.

Design/methodology/approach

Researchers examined all LinkedIn posts made by the 20 largest global B2B firms during February–October 2020 and assigned the posts to five message themes.

Findings

Consistent with past crises, firms conveyed “instructing” information designed to help social media followers cope. However, some businesses also promoted products for use in dealing with COVID-19. This stands in contrast to past reluctance to promote products during a crisis due to fears of being viewed as acting inappropriately. Surprisingly, only about 9% of all posts related to COVID-19.

Research limitations/implications

Research focused on the LinkedIn posts of the 20 largest B2B firms, limiting generalizability for smaller firms and for other social networks.

Practical implications

This study provides insights into how marketers can communicate to their stakeholders during a crisis.

Social implications

This study examines how reaction to COVID-19 was similar and different from message themes found during previous crises.

Originality/value

This study is one of the first to examine how businesses use LinkedIn to communicate with key constituencies. This study examines whether SCCT predicted strategies used by global B2B firms during the pandemic and considers whether expectations regarding crises may be changing.

Book part
Publication date: 23 September 2022

Sotheara Kham and Sochea Nhem

The COVID-19 pandemic had a huge negative impact on the world’s hotel industry from the beginning of 2020. As a result of the pandemic, the majority of hotels around the world…

Abstract

Purpose

The COVID-19 pandemic had a huge negative impact on the world’s hotel industry from the beginning of 2020. As a result of the pandemic, the majority of hotels around the world have decided to close temporarily. It examines the challenges faced by hotel managers and the strategies used to survive.

Design

This research can motivate hotel companies around the world to better understand pandemic situations and develop effective anti-pandemic policies. Based on online in-depth interviews with 25 hotel managers, the findings shed light on the various challenges to hotels.

Findings

Findings have shown that the hotel industry has been able to adapt their business for the short term with post-COVID-19 strategies still having limitations. To survive the duration of the pandemic hotels have adopted strategies: reducing employees, promotions and discounts and changing the market segment, as well as levels of maintenance of hygiene and cleanliness. The hotel industry can implement opportunities toward change through government support, crisis management, cooperation with travel agencies and technology.

Research Implications

The current research is to determine the impact of COVID-19 and the adaptive strategies on the hotel sector in the Siem Reap province by the following objectives: (1) To analyse the impacts of COVID-19 in the hotel sector, (2) To identify adaptive strategies in dealing with COVID-19 in the hotel sector and (3) To explore post-COVID-19 strategies of the hotel sector after the COVID-19 pandemic. A qualitative method was employed in the research online and in-depth interviews were conducted with the owner and general manager.

Originality-Value

The study suggests that hotels focus more on survival strategies for the short term, so the topic for future research could be to investigate details of strategies after the COVID-19 pandemic in order to research what the hotels' strategic solutions will be and how they will manage the operation after the COVID-19 pandemic for long-term strategies.

Open Access
Article
Publication date: 8 November 2021

Mrutuyanjaya Sahu

The COVID-19 pandemic has exposed the fragility of government institutions and prompted a broad range of policy measures from governments around the world. Policy responses to the…

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Abstract

Purpose

The COVID-19 pandemic has exposed the fragility of government institutions and prompted a broad range of policy measures from governments around the world. Policy responses to the pandemic have varied considerably, both in nature and in success. This paper highlights the policy capacities of the UAE in different areas that have contributed to managing the COVID-19 crisis. Specifically, the paper examines the functional capacity, analytical capacity, fiscal capacity, well-timed information-sharing capacity and political capacity of the UAE in addressing the pandemic.

Design/methodology/approach

The study on which this paper was based adopted a mixed-method approach to analyze policy capacities. The trajectory and timeframe of COVID-19 from February 2020 to February 2021 were observed intensively and included in the policy capacity analysis. The secondary dataset was collected from several sources and assessed using rapid content analysis to highlight the formal and institutional policy measures implemented during the crisis. To complement the policy analysis and understand the key role of policymakers, semi-structured interviews were conducted with local officials working in various line departments that formulate and implement policy strategies for the UAE government.

Findings

The findings of the study showed that although COVID-19 has severely impacted the UAE, the nation has effectively controlled the spread of the virus and reduced its mortality rate. The UAE government has taken swift policy actions concerning coercive control and mitigation based on a centralized decision-making style, the strengthening of administrative capacity by collaboration, coordination with different departments, successful communication with residents, the allocation of adequate financial resources and a high level of trust in the government by citizens.

Originality/value

This work contributes to the existing literature by highlighting the policy capacity approach to managing the crisis. The UAE case can be used by policymakers as comparative studies of policy designs, tools and capabilities that can be implemented to manage future pandemics and other crises.

Details

Fulbright Review of Economics and Policy, vol. 1 no. 2
Type: Research Article
ISSN: 2635-0173

Keywords

Article
Publication date: 30 April 2024

Jubalt Alvarez-Salazar and Mario Bazán

This study aims to examine the resilience of Peruvian startups during the COVID-19 pandemic using a framework proposed by Lengnick-Hall et al. (2011), in which resilience impacts…

Abstract

Purpose

This study aims to examine the resilience of Peruvian startups during the COVID-19 pandemic using a framework proposed by Lengnick-Hall et al. (2011), in which resilience impacts organizational strengthening. The goal is to identify those characteristics that allowed certain startups to discover growth opportunities amid this crisis.

Design/methodology/approach

This study analyzed human, social and entrepreneurial capital variables in Peruvian startups using data from a survey conducted in July 2020. Binary logistic regression was used to determine which organizational resources increased the probability of identifying growth opportunities during the pandemic.

Findings

The findings suggest that human capabilities become secondary in extreme crises such as pandemics. Critical factors for startup resilience include commercial partnerships with established firms, founders’ capital investment, business maturity and adoption of advanced digital technologies.

Originality/value

This research provides unique insights into startup resilience and growth in Peru during the COVID-19 crisis. The authors observed that business growth during this period was largely unpredictable, with less emphasis on human capabilities. The study highlights the importance of external factors in resilience, the role of collaboration between established firms, the integration of advanced digital technologies and the influence of founders’ investments and business maturity in navigating difficult times.

Propósito

Este estudio examina la resiliencia de las startups peruanas durante la pandemia de COVID-19 utilizando un marco propuesto por Lengnick-Hall et al. (2011), en el que la resiliencia tiene un efecto en el fortalecimiento de las organizaciones. Su objetivo es identificar las características que permitieron a ciertas startups descubrir oportunidades de crecimiento en medio de esta crisis.

Metodología

Analizamos variables de capital humano, social y empresarial en startups peruanas utilizando datos de una encuesta realizada en julio de 2020. Se utilizó regresión logística binaria para determinar qué recursos organizativos incrementaban la probabilidad de identificar oportunidades de crecimiento durante la pandemia.

Resultados

Nuestros hallazgos sugieren que las capacidades humanas pasan a un segundo plano en crisis extremas como las pandemias. Los factores críticos para la resiliencia de las startups incluyen las asociaciones comerciales con empresas establecidas, la inversión de capital de los fundadores, la madurez empresarial y la adopción de tecnologías digitales avanzadas.

Originalidad

Esta investigación proporciona una visión única sobre la resiliencia y el crecimiento de las startups en Perú durante la crisis COVID-19. Observamos que el crecimiento empresarial durante este período fue en gran medida impredecible, con menos énfasis en las capacidades humanas. El estudio subraya la importancia de los factores externos en la resiliencia, el papel de la colaboración con las empresas establecidas, la integración de tecnologías digitales avanzadas, la influencia de las inversiones de los fundadores y la madurez empresarial para navegar en tiempos difíciles.

Propósito

Este estudo examina a resiliência das startups peruanas durante a pandemia da COVID-19 usando uma abordagem proposta por Lengnick-Hall et al. (2011), na qual a resiliência tem um efeito fortalecedor nas organizações. Seu objetivo é identificar as características que permitiram que determinadas startups descobrissem oportunidades de crescimento em meio a essa crise.

Metodologia

Analisamos variáveis de capital humano, social e empresarial em start-ups peruanas usando dados de uma pesquisa realizada em julho de 2020. A regressão logística binária foi usada para determinar quais recursos organizacionais aumentaram a probabilidade de identificar oportunidades de crescimento durante a pandemia.

Resultados

Nossas análises sugerem que as capacidades humanas se tornam secundárias em crises extremas, como as pandemias. Os fatores essenciais para a resiliência das startups incluem parcerias comerciais com empresas estabelecidas, investimento de capital dos fundadores, maturidade dos negócios e adoção de tecnologias digitais avançadas.

Originalidade

Esta pesquisa fornece informações exclusivas sobre a resiliência e o crescimento de startups no Peru durante a crise da COVID-19. Observamos que o crescimento das empresas durante esse período foi amplamente imprevisível, com menos ênfase nas capacidades humanas. O estudo destaca a importância de fatores externos na resiliência, o papel da colaboração com empresas estabelecidas, a integração de tecnologias digitais avançadas e a influência dos investimentos dos fundadores e da maturidade dos negócios na superação de tempos difíceis.

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1536-5433

Keywords

Article
Publication date: 13 October 2022

Imen Khanchel and Naima Lassoued

This paper aims to contribute to the literature on the earnings management (EM)–corporate social responsibility (CSR) relationship as most of the previous studies have been…

Abstract

Purpose

This paper aims to contribute to the literature on the earnings management (EM)–corporate social responsibility (CSR) relationship as most of the previous studies have been carried out in non-turbulent periods. This study investigates whether CSR affects EM during the pandemic period by testing two hypotheses: the cognitive biases hypothesis and the resilience hypothesis

Design/methodology/approach

The difference-in-difference and triple difference approaches are used for a sample of 536 US firms (268 socially responsible firms and 268 matched non-socially responsible counterparts) during the 2017–2021 period. Socially responsible firms are selected from the MSCI KLD 400 Social Index, and matched firms are identified through the propensity score matching method.

Findings

The authors find an income-increasing practice for both socially responsible firms and control firms for the whole period and each sub-period. Moreover, socially responsible firms are more likely to manage their earnings (income increasing) than their counterpart. Furthermore, the authors show that CSR commitment exacerbated EM in line with the cognitive biases hypothesis.

Originality/value

This study is the first shed light on the dark side of CSR during pandemic periods.

Details

International Journal of Ethics and Systems, vol. 40 no. 1
Type: Research Article
ISSN: 2514-9369

Keywords

Article
Publication date: 19 February 2021

Laurent Yacoub and Samer ElHajjar

Many researchers have attempted to outline the effects of the coronavirus (COVID-19) pandemic on the growth of economies across the world. Few researchers consider addressing the…

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Abstract

Purpose

Many researchers have attempted to outline the effects of the coronavirus (COVID-19) pandemic on the growth of economies across the world. Few researchers consider addressing the COVID-19 pandemic as a crisis that needs effective crisis management measures. In particular, there is a gap in research that maps a way forward that managers can use as a guide to recover and revive the hospitality industry after the pandemic. This paper aims to fill this gap.

Design/methodology/approach

Data were collected through interviews with 26 hoteliers managing 4- and 5-star hotels in the city of Beirut. Data were analyzed using thematic analysis.

Findings

Findings show that the level of preparedness toward dealing with such a pandemic had been low. Hotels have been focused on ensuring transparency with the employees, providing adequate information and decentralizing power to the departmental levels to deal with the impacts of COVID-19. Operationally, hotel managers are shifting focus toward more safety-conscious operations across all departments; emphasizing the importance of local tourists rather than complete dependence on foreigners as a source of revenue; increasing flexibility in bookings and cancellations to incentivize customers. Shifts are expected to be made, making operations in hotels more technologically-aligned and focused.

Research limitations/implications

The aim of this study is to address the managerial reactions of the hotel industry during the COVID-19 pandemic crisis and the potential strategic approaches that hotels might adopt in the future. A focus on the Lebanese context can provide scholars with a new model and inform managers on how to approach a crisis of such nature and magnitude, especially in a country that is facing its worst political and economic crisis. The main challenge of this paper is that it examines the hotel industry only in the Lebanese context. The development of the hospitality sector cannot be studied outside the institutional context in which it operates.

Originality/value

This paper fulfills an identified need to study to which extent hotel managers were prepared to deal with a crisis the size of a global pandemic, what shifts in strategies were implemented and what is the future of the hospitality industry?

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 25 March 2024

Suzan Dsouza, Narinder Pal Singh and Johnson Ayobami Oliyide

This study analyses the impact of the Covid-19 on stock market performance of BRICS nations together. BRICS countries comprise almost 30% of the global GDP and around 50% of the…

Abstract

Purpose

This study analyses the impact of the Covid-19 on stock market performance of BRICS nations together. BRICS countries comprise almost 30% of the global GDP and around 50% of the world’s economic growth. As BRICS nations have gained the attraction as financial investment destinations, their financial markets have apparently been as potential opportunities for foreign portfolio investors. While there is extensive research on the impact of the Covid-19 pandemic on individual economies and global financial markets, this paper is among the first to systematically investigate the dynamic connectedness of these emerging economies during the pandemic using the Time-Varying Parameter Vector Autoregressions (TVP-VAR) approach.

Design/methodology/approach

We categorise our data into two distinct periods: the pre-Covid period spanning from January 1, 2018, to March 10, 2020, and the Covid crisis period extending from March 11, 2020, to June 4, 2021. To achieve our research objectives, we employ the Time-Varying Parameter Vector Autoregressions (TVP-VAR) approach to assess dynamic connectedness.

Findings

Our findings reveal that among the BRICS nations, Brazil and South Africa serve as net transmitters of shocks, while China and India act as net receivers of shocks during the Covid crisis. However, the total connectedness index (TCI) has exhibited a notable increase throughout this crisis period. This paper makes several notable contributions to the academic literature by offering a unique focus on BRICS economies during the Covid-19 pandemic, providing practical insights for stakeholders, emphasising the importance of risk management and investment strategy, exploring diversification implications and introducing advanced methodology for analysing interconnected financial markets.

Research limitations/implications

The results have important implications for the investors, the hedge funds, portfolio managers and the policymakers in BRICS stock markets. The investors, investment houses, portfolio managers and policymakers can develop investment strategies and policies in the light of the findings of this study to cope up the future pandemic crisis.

Originality/value

This study is one of its kind that examines the dynamic connectedness of BRICS with recently developed TVP-VAR approach across pandemic crisis.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

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