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CSS 11: Strategy

Undergraduate or Graduate Capstone Course in Management or Marketing.

Electronic Arts is one of the premiere video game software developers in the world. With the changing video game industry, evolving tastes and preferences, the introduction of next generation platforms and supporting various mobile platforms, Electronics Arts has important decisions to make as it charts its future.

The analysis seeks to fulfil several objectives relevant to management and marketing strategy courses, where analysis of the external environment of a firm is important. Students should be able to do the following: identify the relevant content to include in an industry analysis. Understand the key concepts of strategic analysis and how to apply them. Use the analytical tools of strategy to synthesize information from multiple sources into a comprehensive picture of an industry. Provide an overview of the dynamics and near-term future of this industry. Use industry analysis to explore emerging markets, billing options and where to target company resources.

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From a pedagogical point, the case may fulfill following objectives: First, to understand Vodafone’s position in the current environment. Does the environment present the elements that are necessary for them to thrive (as analyzed using a PESTEL framework)? Second, to understand the resources needed to build competitive advantage in an emerging market context (as analyzed using the Porter five forces model); and third, to understand the competitive challenges of conducting business in a highly (and sometimes capriciously) regulated industry.

The Indian Telecommunication sector is one of the fastest growing industries in the world. There are nine telecom operators who are pioneering this growth; however, five private companies: Bharti, Idea, Reliance, Aircel and Vodafone make up 78.86 per cent of the market. These five companies have the opportunity to increase their market share by expanding the services provided to rural India; however, the Indian Tax Authorities have caused some hesitation. Aside from being known as heavy handed and unpredictable, the authorities have also demanded that Vodafone pay them billions in taxes. These court cases have challenged the way that other telecom operators look at investing. The arrival of Reliance Jio as a new player in the Indian wireless space with deep pockets has not helped the already fierce competitive landscape. Reliance Jio is forcing all wireless companies including Vodafone to reevaluate their India strategy.

This case could be used in both MBA and executive education programs.

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CSS 11: Strategy.

This study, utilizing an advanced manufacturing technology (AMT) intensity index, first, examines the variations in a company’s performance as a function of the simultaneous effect of organizational commitment and the dimensions of manufacturing technology intensity and, second, using the moderator hypothesis, examines a proposal that the greater the organizational commitment complemented AMT’s competences, the greater would be the performance impact of AMT. Results from the study indicate that elements described as complementary to AMT strengths (i.e. desire to keep membership and willingness to exert effort on behalf of the organization) interact negatively with AMT.

Family businesses have several distinct features that distinguish them from other businesses. This aspect makes it imperative that scholars investigate issues with an additional focus on the interplay of family business dynamics. In this chapter, we explore the issues of power and corruption within family business, with the understanding that prior examinations of this phenomenon were primarily restricted to large public corporations that are not family owned. The key contribution of this chapter is to shed light on the dark side of family business, namely power enabled corruption. We do so by considering three dimensions that are unique to family firms, namely, ownership and control, generations, and governance. In particular, we highlight how these dimensions can facilitate corruption. It is possible that they may also challenge family business that try to detect, deter, and control corruption within their ranks. The lack of objective external evaluation, the ineffectiveness of internal checks, generational issues, family control, and the restricted nature of governance appear to contribute to exacerbating tensions that promote corruption becoming entrenched within family businesses. Following a case method approach, several illustrative examples of cases of power and corruption within family firms are provided, representing different geographic regions of the world, to showcase the widespread nature of this phenomenon. The three family business cases we illustrate (Grupo Odebrecht in Latin America, Sahara Group in South Africa and Foremost Maritime Group in China) represent multiple countries, continents, and geo-political frontiers. Each case illustrates how both corruption and power reinforce each other in family businesses. Implications of the magnifier effect of power on corruption in family business are discussed in terms of its impact, scale, and its enabling effect by providing a road map to corruption.

Empirically examines the relative importance of technical and organizational factors in the implementation of flexible manufacturing systems (FMS). Identifies a list of eight technical and organizational factors. Describes a stepwise regression analysis which was performed with the level of perceived success of FMS implementation as the dependent variable. All organizational and technical factors were used as explanatory variables. In the stepwise regression analysis, three of the five organizational factors (i.e. team approach, employee commitment and top management involvement) entered the model, suggesting that they are significant factors to successful FMS implementation. Based on the results of the statistical analysis, three focus groups were further organized to develop a framework for an effective training and management development, to help managers better understand the scope of both the problems and opportunities associated with the human issues which arise while firms are undergoing technological changes.

Empirically examines the factors contributing to employee commitment in the implementation of flexible manufacturing systems (FMS), a class of highly automated manufacturing systems. Identifies and categorizes a number of employee commitment elements from diverse disciplines into five factors, using a confirmatory factor analysis approach. A linear regression analysis was performed with the perceived level of employee commitment to FMS implementation as the dependent variable and five factors including educational opportunity, job discretion, management support, job security, and financial incentives as the explanatory variables. In the regression analysis, the educational opportunity factor entered the model, suggesting that it is a significant factor constituting employee commitment for successful FMS implementation.

This study uses a moderated, regression model and data from four‐digit SIC manufacturing industries to examine the advanced manufacturing strategy based on organizational size. Its results confirm recent studies that high technology has a negative effect on to the size of an organization. This study also reveals that, contrary to some previous research, large and small firms respond differently to technological changes.

Examines the relationship between perceived service quality and five dimensions of service quality (tangibles, reliability, responsiveness, assurance and empathy) identified by Parasuraman for the three types of service (pure service, mixed service and quasi‐manufacturing service) identified in Chase and Tansik’s model. The least squares regression reveals that the reliability dimension is statistically significant for all three types of services. Tangibles is the critical dimension for mixed services while empathy is important for quasi‐manufacturing services. Also provides directions for training and management development efforts for improving the critical dimensions by using focus groups.

The twofold purpose of this study was to determine if selected variables were predictors of: student performance in the MBA programme; and student performance on the MBA MFT exam.

This study focuses on MBA graduates at a US university who have successfully completed the entire programme requirements. Real student performance data, collected from 2007 to 2012, were analysed using multivariate regression techniques.

Results suggest that academic performance in an MBA programme is positively related to undergraduate grade point average (GPA) and GMAT exam score, two of the most common admissions criteria in use today. Additionally, performance in an initial skills-building course exhibits a strong positive correlation with performance in subsequent MBA courses. With respect to performance on the Major Field Test (MFT-MBA), our results indicate that students who do well in the MBA programme tend to score at a higher level than those with lower overall GPAs.

The research study was limited to MBA graduates at a business school in central Virginia. Further studies can determine whether differences in predictors of success in the MBA programme from those found in this study might exist.

Results of this study provide practical implication for MBA programme curriculum development and assist MBA admission committees in designing MBA programme admission criteria.

An extensive literature exists about the variables that influence the performance on the MFT exam at the undergraduate level. This is the first study to explore these relationships at the graduate level.