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The disposition effect remains one of the most significant investor behavior puzzles. This study aims to consolidate the knowledge, explore current dynamics, elicit trends and offer future research directions to demystify the disposition effect.

This study applies the hybrid review method. It first used bibliometric analysis (212 documents), followed by content analysis (54 articles) to analyze the breadth and depth of literature on the disposition effect.

This study presents performance analysis and science mapping. It identifies five main research streams: evidence, implications and mitigation techniques; theoretical explanations; investor biases and hedonic framing; attributes, beliefs and preferences; and implications for asset pricing and market efficiency. This study further offers future research directions for disposition effect research.

This study deploys sequential bibliometric and content analysis. A meta-analysis of quantitative articles could provide specific insights regarding the disposition effect. Besides, this study is based on Scopus-indexed journals only.

This study benefits investors and portfolio managers as they learn effective ways to guard against the disposition effect. Policymakers may tweak tax laws to incentivize long-term holding, and regulators can run investor education campaigns to minimize the disposition effect’s consequences effectively.

To the best of the authors’ knowledge, this is probably the first hybrid review of high-quality, contemporary articles on the disposition effect that offers science mapping, research streams, future research directions and a succinct summary of theories, contexts, characteristics and methods deployed in the field of research.

This paper participates in the debate on market efficiency and correct approach for asset pricing through a comprehensive review of literature in favor, as well as against the long held belief of market efficiency. The purpose of this paper is to understand emerging trends in behavioral finance and establish its future potential as a mainstream alternative theory of asset pricing.

The review and discussion of literature is mainly divided into three different sections that are –theories supporting efficient market hypothesis (EMH); studies providing evidences from the stock market on the failure of EMH and studies on behavioral finance, discussing separately investors’ behavioral biases keeping in mind their effect on stock prices; and providing empirical evidences on the effect of investor sentiment on stock prices.

The review of literature from both the point of views has helped in understanding the market efficiency issue and changing dynamics of asset pricing approach. This is achieved by highlighting the gaps in the concept of market efficiency and also suggesting how these gaps can be bridged with a superior approach such as behavioral finance. Through further discussion of emerging trends in behavioral finance, the paper also points out gaps and how these can be abridged, for behavioral finance to be accepted as a mainstream alternative approach to EMH.

This is an extensive and one of a kind study that discusses market efficiency through discussion of EMH and behavioral finance side by side. With the help of such a study, researchers can precisely understand the need and can focus on the future course of action to make behavioral finance a mainstream approach to asset pricing.

Value stream mapping (VSM) is a lean manufacturing (LM) tool used for analyzing material and information flow on a specific product family. The purpose of this article is to address the importance of VSM in LM environment in an Indian auto components industry.

The case study approach has been used to show the applicability and importance of VSM in an Indian auto components company, in which the current state of manufacturing is mapped with the help of VSM symbols. According to the current state mapping, the study conducted analysis and identifies the area of improvement needed in terms of work in process, lead time and cycle time. The study further implemented kaizen on the current state map and developed future state map while including these kaizens.

The study clearly shows that the VSM brings out the positive impact on process ratio, TAKT time, process inventory level, line speed, total lead and process time and reduced man power. It is helping the company in satisfying their customers with respect to quality, cost and delivery.

The main limitation of the study is the confined focus on a single industry. The case should be extended to other industries in order to support the findings and for the purpose of the wider generalization.

The results obtained from the study will help other industries and sectors to implement VSM in LM environment.

The article deals with a real case study, which shows application of VSM for implementing lean principles.

The concept of “green product development (GPD)” has been emerged as a global phenomenon. The main objective of GPD is to minimize the impact of industrial growth on the environment across the globe. Many researchers have actively contributed articles for developing GPD, but none of them provide direction and guidance for an effective implementation of GPD in organizations. Thus, the purpose of this paper is to identify a comprehensive list of the principles, practices, tools and techniques, and integrate them to develop and propose a new framework for GPD for effective implementation in organizations.

The present study has examined 37 frameworks published from 1991 to 2012 in selected 23 peer reviewed journals. The study has also identified pillars of the framework with the help of comparative analysis performed on the selected GPD frameworks. The study has formed a team to identify critical elements in the field of GPD. The team consisted academicians, practitioner and consultant.

The findings of the present paper bring out extremely incoherent utilization of elements for implementing GPD. The study has identified 80 unique elements and 11 pillars to propose a comprehensive conceptual framework in the field of GPD with the help of comparative analysis. Also, the present study analysis of selected research articles founds that future research in GPD should be directed towards finding a coherent set of elements that may be further employed to formulate and execution of frameworks. To achieve the required task, the study has proposed a conceptual comprehensive framework in the field of GPD with the help of extensive literature survey and comparative analysis.

The study has conducted extensive literature survey using various online portals and sources. It has not only performed critical review on existing sample of the frameworks but also raised the issue of what is really a framework and how to identify the frameworks from the literature. The study also provides guidelines to the future researchers to propose new frameworks in the field of GPD.

The case helps to understand: the working mechanisms of a digitized salon service, with a focus on the lower- and middle-income strata. The changing scenario of the service marketing model, with the growth in digital service models. To investigate the organisational challenges of a digitally facilitated/based start-up and find solutions to overcome the challenges.

“Yes Madam”-salon at home was a business enterprise, providing beauty and wellness services at the doorstep through a mobile application and web-based platform. The case describes the reason for opening the doorstep beauty services, its revenue model and aims to provide quality services to lower- and middle-income strata. The case will help students to understand the working mechanism of digitized salon services and associated challenges; prominent ones being attracting, selecting and retaining the beauticians and providing the standardised services. The case has examined the low-price services for the consumers delivered by the company. The case also discussed their plans for diversification and penetration into the untapped markets.

Graduates and postgraduates.

Teaching Notes are available for educators only.

CSS 3: Entrepreneurship.

This report aims to present a detailed evaluation of resilience planning of the ASEAN-5 tourism sector to national disasters. The project analyses the challenges to the tourism industry in the ASEAN-5 (Singapore, Indonesia, Thailand, the Philippines and Malaysia) countries due to national disasters (economic crisis, health hazards, natural calamity and/or act of terrorism) and the effectiveness of the measures taken in response to disastrous events.

The project analyses the effect of national disasters over a 10-year period in the ASEAN-5 countries on tourism economy and effectiveness of government action in resilience planning. The study uses two research questions to comment on comparative effectiveness of resilience planning in the ASEAN-5 nations.

The findings of this study revealed that national disasters affect a county’s tourism sector performance and its economy negatively. In particular, national disasters have harmful effects for a country’s tourism arrivals, tourism receipts, gross domestic product and unemployment. The findings reveal that regardless of geographical closeness of the ASEAN-5 countries, each experienced different effects in terms of national disasters and each used different government recovery measures.

This paper builds a knowledge management system for national disasters and the tourism sector. It provides a ready reference of timeliness and effectiveness of measures and to develop a framework for future tourist disaster management systems. Specifically, the relationships between the tourism indicators explored in this study contribute significantly to the knowledge on how these indicators interact to affect the tourism industry and the country’s economy. Furthermore, this information would act as a guide for countries to design and implement resilience planning and disaster management response.

Resilience planning is emerging as a key area under sustainable development. This report presents an evaluation of resilience planning of the ASEAN-5 tourism sector to national disasters.

School library is regarded as the heart and soul of the school. It acts as learning resource centre and support the school curriculum in all possible manners. The main aim of this paper is to document the factors associated with library management in selected school libraries in Varanasi, India.

Survey method is used to conduct this research in which close-ended questions were provided to the school librarians. Simple random sampling was used to collect samples from secondary schools of Varanasi.

It was found that 34% school libraries affiliated to Central Board of Secondary Education are managed properly and they are termed as first class library. Rest of the schools are not managed as per rules and regulations of school librarianship. Some librarians themselves are not properly aware of the significance of the library and hence the management is suffered accordingly.

This research will help in exploring the existing status of library management in school libraries. The work is designed specifically for school libraries. Simple ranking system for school libraries will be helpful to make an exhaustive school ranking based on library management.

This research will bring on record the ground reality of school librarianship in India and the way they are managed. Simple ranking system for school library is given in this paper that will help to find out which school library is functioning properly or not.

The paper aims to understand the young residents’ household waste intentions through place attachment (PA) approach where place dependency (PD) and place identity (PLI) influence recycling intentions (RIs). Furthermore, the effect of norms (both subjective and moral) on residents’ association with PLI was also analyzed.

The conceptual model, including the hypothesized relationship between variables, was established through relevant literature. The study extends the theory of planned behavior (TPB) through a place-based approach in young residents’ household waste RIs. The proposed conceptual model also replaced the position of norms (subjective and moral) as antecedents to PLI in the proposed extended and modified TPB model. Partial least square structural equation modeling (PLS-SEM) has been used for the statistical analysis of the data. The questionnaires were distributed digitally. The convenience sampling approach was adopted for collecting data.

The results tenably billed the inclusion of placed-based approach in the TPB and norms (subjective and moral) in predicting PLI of young residents. All the alternative hypotheses in the proposed model were accepted. The predictive power of RIs was 41.4%.

The research only considered the educated and financially opulent residents, among whom the waste disposal system was well established and may have led to favorable results. The study only limits to measuring intentions, and its organic nature opens vistas for future research studies where more variables could be agglutinated to achieve pronounced prediction power and also further measure actual recycling behavior and practice.

The study adds to pragmatic implications for local governments and municipalities where the waste collection apparatuses could capitalize on the findings to achieve efficiency in household waste collection and recycling.

With young generation of residents at the helm for forging a cleaner environment, the study motivates environmental enthusiasts and social scientists to better understand household waste RIs. The study will help young generation to become more sensitized towards the environment by making green changes in daily disposal habits.

The study explored two prospects. First, PA (place dependence and place identity) was added as an external variable and precedent to RIs, and second, the norms (both subjective and moral) were taken as antecedents to place identity.

Organizations use innovations and respond to external pressures, creating a transition to the sociotechnical system. In their transitions, they interact with the environment and undergo adaptation-selection. The extant literature used a multilevel perspective (MLP) with a structural view and examined dynamics and transitions (phenomena) in a noninterventionistic setting. This study aims to examine the dynamics and phenomena with a microstructural or functional view and expand the MLP; this paper uses neo-institutionalism and human values as part of the functional view. Moreover, when the authors examine the phenomena in an interventionistic setting, they can obtain certain unique dynamics and their influence on the phenomena.

The authors need to examine the phenomena in its setting, so this paper selected a case study, Indian electricity generation. For diverse heuristic and analytic views, it selected two Indian states.

The findings from the functional view showed that organizations exhibit certain traits of neo-institutionalism and human values, which mediate their responses (behavior) to external pressures. Additionally, due to the interventionist state, their dynamics use shaping instead of selection logic for innovations, which decides the transition pathway selection (technology adoption). It further decided the extent to which innovations cumulate as stable designs. As a result, the responses and the transition provide benefits in the short term while invariably failing in the long term.

By selecting cases with higher investments in renewable energies and combustible fuels, the authors can expand the functional view to include user typologies such as producers, intermediaries and citizen groups and obtain further insights into transitions.

The study highlights the generation dynamics specific to Indian electricity generation and its transition pathways. The study’s outcome provides insights to researchers and practitioners in formulating policy changes and transforming electricity generation.

The study uses a functional view comprising neo-institutionalism and human values and expands the sociotechnical transition theory. In addition, selecting an interventionist setting provided insights into dynamics specific to organizational behavior and associated services. Finally, the obtained insights offer suggestions for technology development to better manage transitions with adaptation-selection.

This study aims to explore the antecedents and outcomes of brand community engagement (BCE) in the context of social media-based brand communities (SMBCs). Moreover, the mediating role of brand evangelism between BCE and brand defence and between BCE and brand resilience is examined.

The data was collected using a questionnaire-based survey from 201 active members of various SMBCs. Partial least square based structural equation modelling is used to test the proposed conceptual model.

The results suggest that brand identification and brand prominence are the antecedents of BCE. BCE positively influence brand evangelism and brand defence. Furthermore, the finding suggests that brand evangelism mediates the relationship between BCE and brand defence and also between BCE and brand resilience.

The sample for this study involves respondents active on different SMBCs, which may constrain uniformity in respondents’ experiences.

The insights provided by this study are useful in enhancing BCE with the SMBCs. The study highlights the role of brand evangelism in actively endorsing and defending the brands. The brand manager can promote brand evangelistic behaviour through meaningful engagement with SMBCs.

The study contributes to the literature of brand community engagement by focussing on its antecedents and outcomes in SMBCs. Further, this study adds to the branding literature by connecting two crucial streams of brand research: BCE and brand evangelism. The study also explores the mediating role of brand evangelism. It enhances the understanding of consumer-brand relationships in the context of SMBCs.