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The evolution of crowd intelligence is a mainly concerns issue in the field of crowd science. It is a kind of group behavior that is superior to the individual’s ability to complete tasks through the cooperation of many agents. In this study, the evolution of crowd intelligence is studied through the clustering method and the particle swarm optimization (PSO) algorithm.

This study proposes a crowd evolution method based on intelligence level clustering. Based on clustering, this method uses the agents’ intelligence level as the metric to cluster agents. Then, the agents evolve within the cluster on the basis of the PSO algorithm.

Two main simulation experiments are designed for the proposed method. First, agents are classified based on their intelligence level. Then, when evolving the agents, two different evolution centers are set. Besides, this paper uses different numbers of clusters to conduct experiments.

The experimental results show that the proposed method can effectively improve the crowd intelligence level and the cooperation ability between agents.

This paper proposes a crowd evolution method based on intelligence level clustering, which is based on the clustering method and the PSO algorithm to analyze the evolution.

The multiple factors of intelligence measurement are critical in intelligent science. The intelligence measurement is typically built as a model based on multiple factors. The different agent is generally difficult to measure because of the uncertainty between multiple factors. The purpose of this paper is to solve the problem of uncertainty between multiple factors and propose an effective method for universal intelligence measurement for the different agents.

In this paper, the authors propose a universal intelligence measurement method based on meta-analysis for crowd network. First, the authors get study data through keywords in the database and delete the low-quality data. Second, they compute the effect value by odds ratio, relative risk and risk difference. Then, they test the homogeneity by Q-test and analyze the bias by funnel plots. Third, they select the fixed effect and random effect as a statistical model. Finally, through the meta-analysis of time, complexity and reward, the weight of each factor in the intelligence measurement is obtained and then the meta measurement model is constructed.

This paper studies the relationship among time, complexity and reward through meta-analysis and effectively combines the measurement of heterogeneous agents such as human, machine, enterprise, government and institution.

This paper provides a universal intelligence measurement model for crowd network. And it can provide a theoretical basis for the research of crowd science.

Collective intelligence has drawn many scientists’ attention in many centuries. This paper shows the collective intelligence study process in a perspective of crowd science.

After summarizing the time-order process of related researches, different points of views on collective intelligence’s measurement and their modeling methods were outlined.

The authors show the recent research focusing on collective intelligence optimization. The studies on application of collective intelligence and its future potential are also discussed.

This paper will help researchers in crowd science have a better picture of this highly related frontier interdiscipline.

Research into the interpretability and explainability of data analytics and artificial intelligence (AI) systems is on the rise. However, most recent studies either solely promote the benefits of explainability or criticize it due to its counterproductive effects. This study addresses this polarized space and aims to identify opposing effects of the explainability of AI and the tensions between them and propose how to manage this tension to optimize AI system performance and trustworthiness.

The author systematically reviews the literature and synthesizes it using a contingency theory lens to develop a framework for managing the opposing effects of AI explainability.

The author finds five opposing effects of explainability: comprehensibility, conduct, confidentiality, completeness and confidence in AI (5Cs). The author also proposes six perspectives on managing the tensions between the 5Cs: pragmatism in explanation, contextualization of the explanation, cohabitation of human agency and AI agency, metrics and standardization, regulatory and ethical principles, and other emerging solutions (i.e. AI enveloping, blockchain and AI fuzzy systems).

As in other systematic literature review studies, the results are limited by the content of the selected papers.

The findings show how AI owners and developers can manage tensions between profitability, prediction accuracy and system performance via visibility, accountability and maintaining the “social goodness” of AI. The results guide practitioners in developing metrics and standards for AI explainability, with the context of AI operation as the focus.

This study addresses polarized beliefs amongst scholars and practitioners about the benefits of AI explainability versus its counterproductive effects. It poses that there is no single best way to maximize AI explainability. Instead, the co-existence of enabling and constraining effects must be managed.

This paper examines the relationship between marketing automation emergence and the marketers' use of heuristics in their decision-making processes. Heuristics play a role for the integration of human decision-making models and automation in augmentation processes, particularly in marketing where automation is widespread.

This study analyzes qualitative data about the impact of marketing automation on the scope of heuristics in decision-making models, and it is based on evidence collected from interviews with twenty-two experienced marketers.

Marketers make extensive use of heuristics to manage their tasks. While the adoption of new automatic marketing tools modify the task environment and field of use of traditional decision-making models, the adoption of heuristics rules with a different scope is essential to defining inputs, interpreting/evaluating outputs and control the marketing automation system.

The paper makes a contribution to research on the relationship between marketing automation and decision-making models. In particular, it proposes the results of in-depth interviews with senior decision makers to assess the impact of marketing automation on the scope of heuristics as decision-making models adopted by marketers.

This study aims to examine the influence of the derived attributes of embedded artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely perceived usefulness, perceived ease of use (PEOU) and perceived enjoyment (PE) on consumer purchase intention (PI) through the chain relationships of attitudes to AI and consumer smart experience, with the moderating effect of consumer innovativeness and Generation (Gen) X and Gen Y in fashion retail.

The study employed a quantitative survey strategy, drawing a sample of 836 respondents from Sri Lanka and India representing Gen X and Gen Y. The data analysis was carried out using smart partial least squares structural equation modelling (PLS-SEM).

The findings show a positive relationship between the perceived attributes of MSSR and consumer PI via attitudes towards AI (AAI) and smart consumer experiences. In addition, consumer innovativeness and Generations X and Y have a moderating impact on the aforementioned relationship. The theoretical and managerial implications of the study are discussed with a note on the research limitations and further research directions.

To multiply the effects of embedded AI-MSSR and consumer PI in fashion retail marketing, managers can develop strategies that strengthen the links between awareness, knowledge of the derived attributes of embedded AI-MSSR and PI by encouraging innovative consumers, especially Gen Y consumers, to engage with embedded AI-MSSR.

This study advances the literature on embedded AI-MSSR and consumer PI in fashion retail marketing by providing an integrated view of the technology acceptance model (TAM), the diffusion of innovation (DOI) theory and the generational cohort perspective in predicting PI.

With the development of machine learning techniques, the artificial intelligence systems such as crowd networks are becoming more autonomous and smart. Therefore, there is a growing demand for developing a universal intelligence measurement so that the intelligence of artificial intelligence systems can be evaluated. This paper aims to propose a more formalized and accurate machine intelligence measurement method.

This paper proposes a quality–time–complexity universal intelligence measurement method to measure the intelligence of agents.

By observing the interaction process between the agent and the environment, we abstract three major factors for intelligence measure as quality, time and complexity of environment.

This paper proposes a calculable universal intelligent measure method through considering more than two factors and the correlations between factors which are involved in an intelligent measurement.

The synthetic application and interaction of/between the internet, Internet of Things, cloud computing, big data, Industry 4.0 and other new patterns and new technologies shall breed future Web-based industrial operation system and social operation management patterns, manifesting as a crowd cyber eco-system composed of multiple interconnected intelligent agents (enterprises, individuals and governmental agencies) and its dynamic behaviors. This paper aims to explore the basic principles and laws of such a system and its behavior.

The authors propose the concepts of crowd science and engineering (CSE) and expound its main content, thus forming a research framework of theories and methodologies of crowd science.

CSE is expected to substantially promote the formation and development of crowd science and thus lay a foundation for the advancement of Web-based industrial operation system and social operation management patterns.

This paper is the first one to propose the concepts of CSE, which lights the beacon for the future research in this area.

This uses quantitative and qualitative methods in assessing performance and process outcomes in a team lecture hybrid (TLH) instructional design applied in a public affairs course.

Within a non-experimental prospective design, individual and team outcomes were assessed as follows: survey of student perceptions of learning outcomes; comparison of individual and group scores on in-class case analyses using paired t-tests; external reviewers' observations of traditional lecture versus TLH activities; and analysis of students' reflections on team dynamics using a team process reflection tool adapted from four team development stages.

The following student learning outcomes results were observed: increased use of critical thinking; higher student interaction with other students and the instructor; higher student engagement in initiating or contributing to content or other learning activities; higher student enthusiasm; increased use of problem-solving skills; improved performance evidenced by quality of individual versus group products; evidence suggesting improvements in student learning outcomes when active learners and an active instructor interact in a learning environment.

Instructor practice tips were provided in the following areas: use of assessment methods; student engagement as an active instructor; motivational tips for classes with students from a variety of disciplines; and individual team member accountability.

This paper contributes to the scholarship of teaching and learning (SOTL) by addressing limitations in both traditional and collaborative learning models and expanding holistic evaluations in SOTL.

The rapid development of 5G technology brings the expansion of the internet of things (IoT). A large number of devices in the IoT work independently, leading to difficulties in management. This study aims to optimize the member structure of the IoT so the members in it can work more efficiently.

In this paper, the authors consider from the perspective of crowd science, combining genetic algorithms and crowd intelligence together to optimize the total intelligence of the IoT. Computing, caching and communication capacity are used as the basis of the intelligence according to the related work, and the device correlation and distance factors are used to measure the improvement level of the intelligence. Finally, they use genetic algorithm to select a collaborative state for the IoT devices.

Experimental results demonstrate that the intelligence optimization method in this paper can improve the IoT intelligence level up to ten times than original level.

This paper is the first study that solves the problem of device collaboration in the IoT scenario based on the scientific background of crowd intelligence. The intelligence optimization method works well in the IoT scenario, and it also has potential in other scenarios of crowd network.