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Single-shot multi-category clothing recognition and retrieval play a crucial role in online searching and offline settlement scenarios. Existing clothing recognition methods based on RGBD clothing images often suffer from high-dimensional feature representations, leading to compromised performance and efficiency.

To address this issue, this paper proposes a novel method called Manifold Embedded Discriminative Feature Selection (MEDFS) to select global and local features, thereby reducing the dimensionality of the feature representation and improving performance. Specifically, by combining three global features and three local features, a low-dimensional embedding is constructed to capture the correlations between features and categories. The MEDFS method designs an optimization framework utilizing manifold mapping and sparse regularization to achieve feature selection. The optimization objective is solved using an alternating iterative strategy, ensuring convergence.

Empirical studies conducted on a publicly available RGBD clothing image dataset demonstrate that the proposed MEDFS method achieves highly competitive clothing classification performance while maintaining efficiency in clothing recognition and retrieval.

This paper introduces a novel approach for multi-category clothing recognition and retrieval, incorporating the selection of global and local features. The proposed method holds potential for practical applications in real-world clothing scenarios.

Clothing fit, including garment ease and drape, impacts the volume of air between clothing layers and the body, directly affecting the amount of heat that can be transferred through a multi-layer clothing system. As most acute firefighting fatalities are caused by overexertion and heat strain, the purpose of this research was to determine the impact of ease allowances on air gaps in structural firefighting turnout suits and their subsequent effect on total heat loss (THL) when worn on a three-dimensional form.

Four turnout suits with chest ease allowances of 6″, 8″, 10″ and 12″ were evaluated using an ANDI dynamic sweating thermal manikin. The average predicted manikin THL of each ensemble was calculated from the thermal and evaporative resistance measurements. A three-dimensional (3D) body scanner was utilized to calculate the distance and volume of clothing air gaps between the base layer and each turnout suit.

Results demonstrate that reductions in upper body ease measurements trend towards statistically significant increases in THL, to a point, with fit limitations being reached before benefits can be significantly realized. An increase in standard chest ease measurements significantly decreased heat loss, even when forced convection from movement was considered.

This is the first article of its kind to explore the relationship between garment ease and predicted manikin THL, especially for fire service protective clothing. Findings indicate a valid recommendation for turnout gear designers and manufacturers to optimize clothing fit to improve breathability and potentially reduce incidents of heat strain in the fire service.

The main objective of this paper is to examine the motivators and barriers parents face when acquiring secondhand products for their children while specifically investigating the potential influence of prior experience on the relationship between these motivators, barriers and parents' purchase intention toward secondhand clothing for their children.

To address these objectives, a survey was conducted, yielding 265 valid responses. The sample comprised parents, with 96 having previous experience buying secondhand products and 169 without such experience. Multiple and binomial linear regression analyses were employed to examine the collected data.

Two motivators (economic motivation and environmental sustainability) and three barriers (social embarrassment, hygiene and risk) were tested, and our findings indicate that environmental sustainability and the perception of risk significantly influenced the intention to buy secondhand products for childrenswear. The results showed that for consumers with previous experience, the perception of risk is nonsignificant, suggesting that experience influences consumers' barriers to buying secondhand products.

This article is focused on the consumer behavior of parents who buy clothes for their children, and it is one of the few articles that proposes and tests a theoretical framework aiming to find empirical evidence about the motivators and barriers to consuming secondhand products in this market.

This study was specific to the childrenswear market, with characteristics that incentivize secondhand consumption, which might limit the findings.

The results suggest that marketers should focus their efforts on highlighting sustainability claims when advertising their secondhand products to consumers and investing in incentivizing consumers to buy secondhand products for the first time, as it might reduce barriers to their consumption in the future.

The prospect of Sub-Saharan Africa (SSA) as an apparel-sourcing base for US fashion companies has been a growing heated debate among academia, industry practitioners and policymakers. This study aims to evaluate SSA countries’ readiness to serve as an alternative sourcing destination to Asia for US fashion companies, focusing on comparing the similarities and differences of US apparel imports from these two regions at the product level.

This study was based on a statistical analysis of detailed product features and assortment information of thousands of apparel items at the stock-keeping unit level sold by US retailers between January 2021 and December 2023.

US fashion companies seemed to leverage SSA countries as suppliers of “niche products,” such as those relatively simple and basic apparel categories containing African cultural elements and targeting the luxury and premium market segment. However, the range of apparel products available for US fashion companies to source from the SSA region remained significantly more limited than those from Asia. Also, US apparel imports from SSA countries were primarily made of cotton and polyester, with less use of other fiber types, including nylon, rayon, viscose, wool and those made from recycled textile materials.

The study’s findings provided fresh insights into why US fashion companies sourced from SSA countries and the specific types of products they were sourcing, going beyond existing studies based on macro trade statistics. The results also deepened the understanding of SSA countries’ competitiveness as an apparel-sourcing destination and their potential to serve as an alternative to sourcing from Asia, particularly from a unique product perspective.

There are multiple threats that cause consumers to be vulnerable in the marketplace, with poverty being a leading cause. Impoverishment often negatively impacts access to multiple categories of goods and services that consumers require to experience a reasonable quality of life. While there is research that explores the underlying factors that lead to resource deficits and marketplace restrictions, as well as their physical and emotional outcomes, an understanding of what is necessary to survive and thrive across societies is more elusive. To this end, our chapter carefully examines the concept of consumption adequacy (CA), which historically captures consumer needs for food and potable water, socially acceptable clothing adapted to weather conditions, safe housing that provides for privacy needs of occupants, preventative and remedial health care, and opportunities to grow and advance through education and training. After briefly summarizing the extant literature, each is described in turn, and ways of empirically investigating them across societies are advanced. This chapter closes with both marketer and public policy implications.

The purpose of this article is to identify whether there is happiness in the consumption of brands and product categories and to clarify which provides more happiness: consuming the product itself or consuming the branded product.

The research was a survey with 528 Brazilian consumers. Data were analyzed and interpreted through content analysis and regressions: linear, quantile and logistic.

The results show that there is happiness in the consumption of brands and product categories, with culture being the category that most provides happiness; also confirming that individuals who consume branded products are happier than those who consume the product itself.

Studies confirm that there is happiness in consumption, but when we show that there is more happiness in the consumption of branded products than in not consuming the product itself, and when we identify which are the categories of products that bring the most happiness in an emerging country of Latin America, our article deepens and expands the previous literature.

We suggest that companies associate their brands with culture to balance profit with sustainable purpose. For this, we provide a framework as a tool for this association.

The topic of our article is relevant, timely and current, its originality lies in confirming that those who consume the branded product are happier and those who consume the product itself are less happy, and also by identifying which categories provide the most happiness.

El propósito de este artículo es identificar si hay felicidad en el consumo de marcas y categorías de productos y esclarecer cuál proporciona más felicidad: consumir el producto en sí o consumir el producto de marca.

La investigación fue una encuesta con 528 consumidores brasileños. Los datos fueron analizados e interpretados mediante análisis de contenido y regresiones: lineal, cuantil y logística.

Los resultados muestran que existe felicidad en el consumo de marcas y categorías de productos, siendo la cultura la categoría que más felicidad brinda; confirmando también que los individuos que consumen productos de marca son más felices que los que consumen el producto en sí.

Sugerimos que las empresas asocien sus marcas con la cultura para equilibrar las ganancias con un propósito sostenible. Para ello, proporcionamos un marco como herramienta para esta asociación.

Los estudios confirman que hay felicidad en el consumo, pero cuando demostramos que hay más felicidad en el consumo de productos de marca que en no consumir el producto en sí, y cuando identificamos cuáles son las categorías de productos que más felicidad aportan en un mundo emergente país de América Latina, nuestro artículo profundiza y amplía la literatura anterior.

El tema de nuestro artículo es relevante, oportuno y actual, su originalidad radica en constatar que quienes consumen el producto de marca son más felices y quienes consumen el producto en sí son menos felices, y también en identificar qué categorías aportan más felicidad.

This paper aims to clarify the effect of discount discrepancy (DD) on consumers’ purchase intention (PI). The authors propose, test and provide evidence and explanations about the moderation of justification in the relation between consumers’ perceived DD and PI.

The authors conducted three experimental studies with a 2 × 2 factorial design, focusing on consumers’ processing of price discounts. Participants were informed that this study aimed to gather opinions on fashion, clothing and retail sales promotions. They accessed the questionnaire via Qualtrics. Each participant took part in only one study. The experimental conditions were manipulated through scenarios.

Study 1 tested and supported the moderation of justification on the effect of DD on PI. Study 2 tested and supported the moderation of the type of justification for the effect of DD on PI. Study 3 confirmed the findings in Study 2 and revealed the more effective type of justification.

The authors focused on a typically hedonic product category (fashion clothing). Further research should include a wider variety of goods and services, which could lead to different explanations or generalizations.

Sales promotions must refrain from generating DD between the initial price discount and the subsequent smaller discounts. Practitioners must evaluate the gains of an initial, more considerable percentage discount to attract consumers to the store and sell them other products versus the cost of losing sales because of DD. Management should recognize the importance of giving the correct justification for perceived DD, aligning the firm’s justification with the consumer’s motivation to buy the product.

The authors offer subsidies for effective consumer protection policies.

By studying the influence of justification on the effect of DD on PI, the authors propose a mechanism that would reduce the negative effect of DD on consumers’ PI.

This study investigates and explores sustainable fashion based on social attitudes toward culture and sustainable fashion effects in sub-Saharan Africa (SSA), based on environmental knowledge and consumer satisfaction initiatives. It explicates sustainable fashion on the sustainable development agenda in addressing the gap of cultural value, environmental knowledge and sustainable fashion in SSA.

Using a quantitative approach, the study employed a web-based online cross-sectional survey to extract tangible information from 620 participants from SSA. The study integrated theory of planned behaviors (TPB) model and hypotheses. A structural equation model (SEM) was used to test all proposed hypotheses.

The results show that low environmental knowledge, influenced by geographical and cultural differences, affected fashion value, as which is predictively significant for sustainable fashion. However, attitude and cultural value results found statistical significance for consumer satisfaction in sustainable fashion. Furthermore, mediation was attained between consumer behavioral and environmental knowledge of sustainable fashion. The study recommends government policies on educational awareness and textile regulations for environmental garbage disposal possible harmful effects of climate change and finally, designing innovative initiatives for environmentally friendly fashion.

This study examines the environmental and social attitudes as well as behavioral effects, of an ecosystem that would most likely have a short life period, eliminate disposal dumps and foster an environmental control policy. Consequently, the study’s conceptual model and extended TPB contribute to how sustainable fashion supports environmental knowledge, consumer attitudes and cultural behaviors in fashion among Sub-Saharan Africans.

The increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not succeeded in building their brands. This study aims to understand the branding challenges facing Muslim female athletes and how to overcome them.

These branding obstacles and guidelines were explored using qualitative methods – specifically semi-structured interviews with Muslim female athletes and focus groups with experts. Data were analysed using open and axial coding to identify the codes.

The study identifies three major obstacles to branding by Muslim female athletes. Self-related obstacles, such as knowledge of brand building, social media, personal pressure and a lack of role models, impact the brand-building decision. Social-related (family and society) and sport-related obstacles (participation as women and as Muslims) further complicate this task. Experts provide additional insights regarding these obstacles, suggesting strategies to overcome them.

The research focuses on athletes from one geographical area and has limitations associated with using qualitative methods.

The study suggests how self-, social- and sport-related obstacles are faced by athletes. It provides suggestions for federations, sports codes and other stakeholders to support athletes to overcome these barriers.

This study expands the understanding of the struggles Muslim women face in building their brands as part of an under-represented group.

The paper aims to reveal the relationship among energy efficiency, thermal comfort and thermal regulation of electrically heated footwear and to investigate influencing factors on the energy efficiency and thermal comfort.

A finite volume model was proposed to simulate the two-dimensional heat transfer in electrically heated footwear (EHF) under an extremely cold condition. The model domain consists of three-layer footwear materials, a heating pad, a sock material, an air gap and skin tissues. Model predictions were verified by experimental data from cold-contact exposure. Then the influencing factors on the energy efficiency and thermal comfort were investigated through parametric analysis.

The paper demonstrated that the skin temperature control (STC) mode provided superior thermal comfort compared to the heating pad temperature control (HPTC) mode. However, the energy efficiency for the HPTC mode with a heating temperature of 38 °C was 18% higher than the STC mode. The energy efficiency of EHF while reaching the state of thermal comfort was strongly determined by the arrangement and connection of heating elements, heating temperature, thickness and thermal conductivity of footwear materials.

The findings obtained in this paper can be used to engineer the EHF that provides optimal thermal comfort and energy efficiency in cold environments.