Laiterie du Berger (LDB): prioritizing quality of life over profit
Publication date: 22 April 2024
Abstract
Learning outcomes
After the completion of this case study, students will be able to understand the importance of being close to local people when embarking on social business; understand that clear purpose and good decision-making can lead to great outcomes; and learn that innovation is crucial to ensure sustainability of both business and impact.
Case overview/synopsis
The case highlights the journey of Laiterie du Berger (LDB), a social enterprise in the agribusiness industry and the challenges faced as it expands and innovates. LDB’s roots lie in its commitment to social impact, aiming to uplift the Fulani livestock farmers and address socioeconomic issues. The company’s business model prioritizes people over profits, focusing on sustainable development and poverty alleviation. The LDB case showcases the challenges and opportunities in the agribusiness industry. LDB’s commitment to social impact, demonstrated through its support for farmers and sustainable farming practices, has been integral to its success. As the company expands and innovates, it faces critical decisions that require balancing financial growth with social responsibility. By embracing development, innovation and collaboration, LDB can continue to be a catalyst for positive change in the agribusiness industry while staying true to its roots and the principles that have defined its journey.
Complexity academic level
This case study is designed for bachelor’s and master’s degree students in the field of entrepreneurship and innovation, as well as MBA students. The case focuses on social entrepreneurship with the example of an agribusiness company located in Senegal, prioritizing social impact and quality of life. The case study explores the dynamics of the sector, including expansion strategy, innovation initiatives and the dilemma of balancing social mission and profit that social entrepreneurs may be facing. By analyzing this real-world situation of LDB, students will have the opportunity to enhance their decision-making skills.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 3: Entrepreneurship
Keywords
Acknowledgements
I would like to express my sincere gratitude to my intern, Allie Taiber for her invaluable contribution in writing this case. She has demonstrated dedication, hard work, and attention to detail, significantly enhancing the quality of the case with her fresh perspective and insightful ideas. I would also like to thank Supdeco top management for their unwavering support. Their encouragement, provision of resources, and constructive feedback have been instrumental in the successful completion of this case. I am also thankful to Bagore Bathily and the entire team of Laiterie du Berger for their collaboration. This case would not have been possible without Allie’s exceptional efforts, the support Supdeco management, and the collaboration of Laiterie du Berger.
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Anne, D. (2024), "Laiterie du Berger (LDB): prioritizing quality of life over profit", , Vol. 14 No. 2. https://doi.org/10.1108/EEMCS-09-2023-0358
Publisher
:Emerald Publishing Limited
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